User:Slatercp/Social media in the fashion industry

Change in Seasons
As a result of such craze over fast fashion companies like Amazon and Shein, what once was 4 seasons of fashion is now an alarming 52. This being due to the cheap fabric of the trendy clothing being bought in bulk by consumers that comes and goes out of season within a week. Trends have become nearly impossible to anticipate as many are initiated by celebrities and what is seen in the media on a day to day basis. A trend could quite literally happen over night.

TikTok
Originally named musical.ly prior to its release in September of 2016. Within the past few years, a new wave of influencers has developed as a result of the high accumulation rates of likes and viewers within the app. Every user within Tiktok has a "foryou" page entirely dedicated to their preferences. With reference to all of their previous likes and engagements, the user will see similar videos on their "foryou" that the algorithm thinks they will enjoy. The "foryou" page not only shows you videos that you might like, but it also shows the most popular videos at the time as well. With this in mind, the ability to "go viral" has become nearly accessible to all users. Tiktok influencers are developed if the user can create content that is consistently going viral. Millions of users can see a video, without previously following them, but because it has become popular on their "foryou." Not only does this make the influencer popular on Tiktok, but their presence on all forms of social media are affected as well.