User:Slimjim1309

Merlion Effect

The Merlion Effect is the often prevalent act of Singaporean rehashing the advantages and benefits of tourism in the country. The phenomenon is similar to mainstream propaganda but done on the pretext of social media and other forms of traditional media, in essays and sometimes on blog posts. The reality of Singapore tourism is often in stark contrast to the perceived benefits and monetary rewards traditionally enjoyed by tourist service providers. Alluring to the iconic Merlion of spewing water to vomiting, the reader is subjected to ridiculously and often over the top exaggeration of cited case studies of how tourism brings a glamorous spotlight to Singapore. Sometimes, foreign input is added to cite clinches and provide meaningless sound bites on the "coolness of the city".