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D.  Background Research Various examinations are directed to comprehend the utilization of methodology, it is recognized that research methodology is the area that gives data about the strategies to research (Johnston, 2017). The apparatuses and strategies fused for contemplating, posting information, arranging and applying sensibly are considered in this section for organizing the methodology (Quinlan, et.al., 2019). The section is giving insights about the primary and secondary research led by the researcher for this examination. Be that as it may, it records the procedure, concerns and results arranged with each area. •	Secondary research As per, secondary research is one of the key strategies utilized in research process, it is the way toward social occasion data, while, data is gathered from different primary examinations led regarding the matter (Walliman, 2017). It is recognized that secondary research oversees data from assortment of promptly and existing source. The procedure is considered as snappy and practical, the consequent of the research compose centers around the helping guide taken or directed by primary research. There are breakdowns and classifications in the inward secondary information utilized for mirroring the inclination and company for organizing the investigation and components of the examination (Choy, 2014). Particular snippets of data as far as accessible sources are compelling for utilizing in the arranging procedure of secondary research for example, government information. While, it is expressed that secondary research confines just to the research inquiries and it particularly addresses the worry which needs to convey the best possible support and bona fide claims. Besides, there is a speculate related with the outer secondary information sources like it could be obsolete or there could be quality issues (Martins, et.al., 2018). What's more, the inner issues related with the secondary information can be tended to regarding depicting the current clients and client databases through report. The current data on the subject could be especially connected with the creating nations which are less inclined to exist. An investigation led states that because of the nonattendance of primary research or strict media control by the legislature in the disliked markets the results of the research could be influenced (Johnston, 2017). Thusly, the displayed research had made a decent endeavor to fill in the research gap that exists in the expanded danger from contenders on Sales-forces momentum client base. •	Primary research The kind of information gathering utilized by the researcher straightforwardly from the sources, rather than relying upon the current or already introduced examinations or research directed by different researchers (Martins, et.al., 2018). The profundity of primary information is considered for examining the issue and noting the research questions. In any case, the necessity of inside and out examination is related with specific mediums of investigation which are exclusively completed by the researcher (Choy, 2014). It is recognized that researchers are equipped for leading primary research by their very own or they can take help of third part who conducts examination for the benefit of the researcher, while, it is the procedure utilized by associations (Martins, et.al., 2018). Particular issues and issues are viewed as that guides the researcher to pinpoint the variables that can be utilized for getting arrangements identified with the point (Walliman, 2017). The primary research is led for distinguishing each factor that is worried to the gathering of data. In such manner, the job of qualified respondents is engaged by the researcher to seek after towards important results (Quinlan, et.al., 2019). There are numerous preferences of utilizing primary research, it offers exact and direct information to the researcher, it very well may be expressed that the information gathered as primary isn't weakened. The procedure can be altered as per the necessities and prerequisites of the theme (Johnston, 2017). Finish consideration is given to the point and goals of the examination for coordinating the techniques utilized all the while (Walliman, 2017). There are various distinctive strategies utilized for directing primary research which enables the researcher to gather data effectively (Choy, 2014). The techniques for primary information accumulation incorporates; interviews (telephonic or eye to eye), online review, center gatherings and perceptions (Quinlan, et.al., 2019). •	Literature review on the B2B issue being investigated The Salesforce.com offers on-demand software services on the site, from customer contact management to general contact management, order management, opportunity management, and sales management, etc. They provide a platform that eliminates the need for customers to own their software. A few years ago, competition in the area of customer relationship management (CRM) systems was almost non-existent. But in the past few years, things have changed a lot. Sales force may have a wide range of visibility, but Microsoft Dynamics 365 is catching up quickly. Amazon is also a potential competitor. Although it does not sell any CRM products by itself, many partners use the AWS platform to sell CRM solutions. Therefore, it brings a lot of training and customization work opportunity. The cost of such training and customized implementation is passed on to the end users. G.           Recommendation with Respect to Action a.   Now that you have analyzed all the feasible options, the next step is to provide you recommendation, providing complete justification for your selection. The first available option is to maintain the existing digital business model, which means the company is recommended to do nothing to change the value-creation activities. The advantages of maintaining the existing digital business model is the Salesforce.com can save the costs and efforts to formulate and implement the various change programs. Even though the existing customer base is confronted with the obvious decreasing trend, the company is still making profits. b.  Your recommendation should consider the The recommendations have been divided into two categories that do short-term and medium term each have to be achieved in time of single and three years respectively. i.	Short-term, within a year 1.	Utilizing more efficient and effective AI (artificial intelligence) utility to its customers

2.	Providing network services within their current suite of cloud products ii. Medium-term, one to three years, and 1.  Maintaining the existing digital business model 2.  Focusing on growth in international markets Reference Quinlan, C., Babin, B., Carr, J., & Griffin, M. (2019). Business research methods. South Western Cengage. Walliman, N. (2017). Research methods: The basics. Routledge. Choy, L. T. (2014). The strengths and weaknesses of research methodology: Comparison and complimentary between qualitative and quantitative approaches. IOSR Journal of Humanities and Social Science, 19(4), 99-104. Martins Pereira, S., Fradique, E., Hernandez-Marrero, P., & DELiCaSP, InPalIn, and Subproject ETHICS II of Project ENSURE. (2018). End-of-life decision making in palliative care and recommendations of the Council of Europe: qualitative secondary analysis of interviews and observation field notes. Journal of palliative medicine, 21(5), 604-615.