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The Andrew Olle Media Lecture was established in 1996 by the presenters and staff at 702 ABC Sydney (formerly 2BL) to honour the memory of ABC Radio broadcaster Andrew Olle, who died in 1995 of a brain tumour.

The Andrew Olle Media Lecture is a fundraiser for the trust that Andrew Olle's widow Annette set up to encourage brain cancer research. In recent years the Trust funds have been used to support Dr Kerrie McDonald who is now Head of the Neuro Oncology (brain cancer) Group at the Lowy Cancer Research Centre (part of the University of NSW). The Olle Fund for Brain Cancer Research continues the support of Dr McDonald and her new and expanded team of dedicated researchers in one of the largest adult and child cancer research centres in the southern hemisphere.

The lecture itself focuses on the role and future of the media and the Lecture has continued to grow in stature since its inception in 1996.

The 2010 speaker Alan Rusbridger, editor of The Guardian, follows a long line of distinguished speakers, including Julian Morrow, Ray Martin, John Hartigan, Senator Helen Coonan, John Doyle, Chris Anderson, Harold Mitchell AO, Lachlan Murdoch, Kerry Stokes AO, Eric Beecher, Steve Vizard, John Alexander, Jana Wendt and David Williamson.

The 2010 Andrew Olle Media Lecture will be delivered at a black tie dinner at The Shangri La Hotel in Sydney on Friday 19 November and will be hosted by 702 ABC Sydney Drive presenter Richard Glover.

The event will be audio-streamed live on 702 ABC Sydney and on ABC digital radio on Friday 19 November from 9pm, and broadcast in Sydney on 702 ABC Sydney on Saturday 20 November at 11.00am. The event will also be televised at 1pm on Sunday 21 November on ABC News 24.