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M•A•C AIDS Fund (M·A·F) was established in 1994. The fund was developed to support people who are living with HIV/AIDS worldwide. As well as donating funds to communities that offer services and help to and prevent the HIV/AIDS through educational programs and services.

History
MAC cosmetics was originally founded by Frank Angelo and Frank Toskan. Toskan was the original founder, he worked as a make-up artist and photographer. Later Frank Angelo an entrepreneur joined his partner and developed a line cosmetics that is today known as MAC cosmetics. In 1997, the company was bought out by Estee Lauder ,shortly after Co-Founder Frank Angelo passed away. Frank Toskan went on to create the Toskan Casale Foundation. MAC's new owners carried on with the foundation and its efforts to support men, women and children affected with AIDS.

VIVA GLAM
VIVA GLAM is the backbone for MAC's AIDS fund. It is a line of lipglass and lipstick that currently come in six shades. One hundred percent of the profit made by VIVA GLAM is donated to the fund to help those with HIV/AIDS.To date MAC Cosmetics has donated about $160 million dollars to the fund. From selling the lipsticks alone it has brought in about $41 million dollars. Funding goes towards direct care, prevention, and global communities that also help to assist those fighting the HIV/AIDS virus.

Good Spirits
In 2002, MAC began to offer Good Spirits "make-overs" to communities. Make-overs are free and designed to teach men, women and transgenders living with HIV/AIDS make-up skills that can make them look and feel better. Professional MAC artist's demonstrate techniques that can essentially decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.

Donations
To date the fund has given $2.5 million in donations.

Partnering with Elizabeth Glaser Pediatric AIDS Foundation since 1999, MAC AIDS Fund(MAF) has donated $275,000 to fund International Leadership Awards

In London, before a concert VIVA GLAM spokesperson presented a $30,000 check to MTV's Staying Alive Foundation.

In 2000, MAC cosmetics provided a donation of $500,000 to fund an awareness campaign in Africa and Asia. A $250,000 check was also given to United Nations Development Programme(UNDP) to support efforts to fight against AIDS along the Pacific ,Asia and Africa.

In the Media
MAC has brought several celebrity endorsers to the team. The following recording artist and public figures have debuted in ad campaigns for MAC.

In 2001 Elton John and his own Elton John AIDS Foundation partnerd with MAC AIDS Fund. Two years later Shirley Manson, Elton John and Mary J Blige were named the new spokespeople for VIVA GLAM IV lipstick. RuPaul and rap artist Eve are just a few of celebrities that are apart of the VIVA Glam campaign.

Mary J. Blige in 2000 she was named spokesperson for VIVA GLAM III Lipstick along side Rap Artist Lil Kim. In 2004, Christina Aguilera,Pamela Anderson ,Missy Elliott, Linda Evangelista, Chloë Sevigny and Boy George were named the spokespeople for VIVA Glam V. The idea was to include a very diverse group of individuals that fit MAC's motto "all ages, all races, all sexes".

Shirley Manson, was chosen for several reasons stated in an interview with MAC Cosmetics President John Demsey. Creativity, presence and dedication to the fund were just a few of the attributes she brought to the campaign.

Fergie appears on several magazine spreads for VIVA GLAM. She took another path by becoming the MAC's spokesperson for the global youth prevention initiative.

The new spring 2010 spokewomen include Cyndi Lauper who poses along side Lady Gaga by endorsing VIVA GLAM VI. They also hope to add awareness to issues women face with HIV/AIDS.