User:Smallman12q/jolting chair

The jolting chair was a chair featuring springs and levers sold as patent medicine in the United States in the 1880s. The marketing of the device represented early consumer adverting, following the principle of caveat emptor.

Advertisements for the jolting chair and other patent medicines made extravagant claims which prompted consumer anger and subsequent advertising regulation that required claims to be substantiated.

The advertisement used several typefaces to attract attention.