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Logocoaching

Logocoaching is structured practice of coaching where questions related to meaning and purpose of life are addressed. The term is coined at the final project of Viktor Frankl Institute of Logotherapy in Texas, USA, submitted by an Institute academic associate Sladjana T. Milosevic in 2017. The teaching of dr Viktor Frankl and his logotherapy are used in logocoaching to support executives, entrepreneurs, managers, students and other clients in their personal development and discussing question of meaning and purpose in their lives. The idea for coining the term came from famous Harvard Business Review article "The making of a Corporate Athlet" written by Jim Loehr and Tony Schwartz in 2001. Coaching executives, entrepreneurs, managers and students Sladjana noticed that questions of meaning and purpose are arising early in the coaching program and logotherapy helped her to address those questions. Logocoaching as coaching is not therapy in any sense.