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Viral marketing (add to Mobile advertising no.7 Viral marketing)

Viral marketing describes ‘the tactic of creating a process where interested people can market to each other—is therefore emerging as an important means to spread-the-word and stimulate the trial, adoption, and use of products and services.’ This strategy like viruses take advantage of rapid spread to explore the message from thousands to millions. Below are the six basic elements firms want to include in their strategy. Viral marketing strategies do not need to include these elements, but the more elements they contain, the more effective the results. Effective viral marketing strategy : 1.	give away valuable services or products for free to attract people. they may not profit recently, but they believe they will profit later. 2.	easily transferred to others. Viruses only can be spread when they are easy to transmit. 3.	The transmission approach should be like wildfire quickly scalable from small to big. 4.	Make use of common behaviors and motivations for its transmission. 5.	Exploits the use of existing communication network 6.	The most creative viral marketing program uses the resources of others to get the word out.

Personalization (add to a new content to mobile advertising)

Consumers want the content of mobile services to be customized and relevant to their interests. Personalization of mobile advertising can enable marketers to reach their potential customers in a very personal way, thereby increasing their relationship with consumers. Personalized mobile advertising is designed to target certain customers and meet their needs in the order of their own preferences and shopping habits. On the other hands, personalized mobile advertising refers to sending mobile messages to mobile devices based on user demographics (e.g., salary), user preferences (e.g., preferred products), context (e.g., location and user activity), and content (e.g., brand name) One of the most promising applications of mobile is the ability to identify the customer's location. Compared to traditional marketing channels, the outstanding advantage of mobile marketing is that specific audiences can be targeted in the right place, at the right time, with a directly and personal manner.

Interactivity(add to Mobile advertising no.9 interactivity)

Like the Internet, the mobile phones allow advertisers to ask for immediate feedback when they contact a recipient. As the mobile phone is usually often turned on, the mobile phone's internal interaction should be integrated in mobile marketing activities where it is possible. The Interaction can have many different aspects: the numeric keypad can be used to answer riddles, and can also through the reaction test to test the psychological agility. A mobile marketing campaign, which does not integrate interactivity, will be equivalent to playing a slide show on television. It will leave an undeveloped major medium asset.