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<!-- Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile. The company’s mobile-first platform allows marketers to optimize their campaigns and target users across a wide array of channels including social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web. That optimization is based on device-level data collected on the actions mobile app users take, including launches, registrations and purchases. Their accumulation of data now includes billions of app downloads, trillions of mobile marketing events, and profiles of nearly 60 percent of the world's mobile devices. Fiksu works with more than 1,000 clients, including Disney, Coca Cola, Dunkin Donuts, EA and Groupon. The company also worked with 40 of the 50 top-grossing apps in the Apple App Store in 2013.

Micah Adler is the company’s CEO and founder. Under Micah’s leadership, Fiksu reached annual revenues of more than $100 million in 2014.

Fiksu is headquartered in Boston, Massachusetts. The company also has key U.S. offices in San Francisco, CA and Northampton, MA and key international offices in London, Helsinki, Singapore, Seoul, and Tokyo.

History
Fiksu, which means “smart” in Finnish, was originally founded in 2008 by Micah Adler as Fluent Mobile, a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted their focus to become a mobile marketing technology provider, using that core technology to help others market their apps and acquire large volumes of loyal app users.

Funding
The company raised $5.5 million in funding from Charles River Ventures in December 2010, while still operating as Fluent Mobile. Led by Qualcomm Ventures and previous investor Charles River Ventures, Fiksu's series B financing provided an additional $10 million in July 2012, bring its total funding raised to $17.8 million. In October 2014, the company announced it had received $10 million in debt funding from Silicon Valley Bank to help fuel its global expansion.

Indexes
The Fiksu Indexes were introduced in July 2011 to provide insight into industry trends related to app downloads and the costs associated with acquiring new users. They include the App Store Competitive Index, which shows data about the top 200 free iPhone apps downloaded, and the Cost Per Loyal User Index, which shows how much it marketers are spending to generate each loyal app customer, as defined by the company as someone who opens the app three times. In March 2014, Fiksu introduced two new indexes that measure costs on both iOS and Android – the Cost per Install Index and the Cost per App Launch Index.

FreeMyApps
Fiksu launched FreeMyApps in December 2011. The solution was originally aimed at helping developers and marketers of paid iOS apps cost-effectively drive mobile app downloads and grow their businesses. The platform, which launched an Android version in December 2012, later shifted to a model that rewarded its users with gift cards for exploring and sharing free apps. FreeMyApps now has 1.6 million monthly active users who discover and engage with apps in the Apple App Store and the Google Play store, and earn rewards for doing so.

Awards
Fiksu has been named one of the Boston Business Journal’s Best Places to Work from 2012-2014, including receiving the top award in the mid-sized employer category in 2013. Fiksu was also recognized as a Boston Globe Top Place to Work from 2012-2014. In 2014, the company was named a winner in the Marketing and Advertising category of BostInno’s 50 on Fire Award. Fiksu has also received recognition for several of its campaigns, including being named the Gold Stevie Winner for Mobile Marketing Campaign of the Year for Plain Vanilla’s Quiz Up campaign, as well as being named a finalist in the Global Mobile Awards Best Mobile Advertising or Marketing category for Shotzoom’s Twitter campaign. The company’s CEO Micah Adler was named the Ernst & Young 2014 Entrepreneur of the Year New England Winner.