User:SniperM014/sandbox

About
Aditya Birla Fashion and Retail Ltd. (ABFRL) came into being in May 2015, after the merger of the branded apparel businesses of Aditya Birla Group. It comprises of ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL). Post the merger, PFRL was renamed Aditya Birla Fashion and Retail Ltd. ABFRL is a part of the Aditya Birla Group, a US$ 48.3 billion Indian multinational, in the league of Fortune 500. Anchored by over 120,000 employees, belonging to 42 nationalities, the Aditya Birla Group operates in 34 countries across the globe.

Brand Portfolio

 * Lifestyle Brands: Aditya Birla Fashion and Retail Ltd. (ABFRL) is home to brands like - Louis Philippe,Van Heusen, Allen Solly and Peter England. Their signature style, high quality and in-store experience, has garnered customer loyalty and recall.


 * Pantaloons: Aditya Birla Fashion and Retail Ltd. (ABFRL) now owns the diverse apparel and non apparel fashion brand. Pantaloons has emerged as a strong brand that  makes fashion accessible across the country.


 * Fast Fashion: Aditya Birla Fashion and Retail Ltd. (ABFRL) has positioned themselves with the American retailer Forever 21 and People.


 * Innerwear and Athleisure: Van Heusen is the source of elite innerwear for men and women, sold in over 14,000 outlets.