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Beginning of the stampede (July 1897)
In the Klondike stampede, an estimated 100,000 people tried to reach the Klondike goldfields, of whom only around 30,000 to 40,000 eventually did. It formed the height of the Klondike gold rush from the summer of 1897 until the summer of 1898. It began on July 15, 1897, in San Francisco and was spurred further two days later in Seattle, when the first of the early prospectors returned from the Klondike, bringing with them large amounts of gold on the ships Excelsior and Portland. The press reported that a total of $1,139,000 (equivalent to $1,000 million at 2010 prices) had been brought in by these ships, although this proved to be an underestimate. The migration of prospectors caught so much attention that it was joined by outfitters, writers and photographers.

Various factors lay behind this sudden mass response. Economically, the news had reached the US at the height of a series of financial recessions and bank failures in the 1890s. The gold standard of the time tied paper money to the production of gold and shortages towards the end of the 19th century meant that gold dollars were rapidly increasing in value ahead of paper currencies and being hoarded. This had contributed to the Panic of 1893 and Panic of 1896, which caused unemployment and financial uncertainty. There was a huge, unresolved demand for gold across the developed world that the Klondike promised to fulfil and, for individuals, the region promised higher wages or financial security.



Psychologically, the Klondike, as historian Pierre Berton describes, was "just far enough away to be romantic and just close enough to be accessible." Furthermore, the Pacific ports closest to the gold strikes were desperate to encourage trade and travel to the region. The mass journalism of the period promoted the event and the human interest stories that lay behind it. A worldwide publicity campaign engineered largely by Erastus Brainerd, a Seattle newspaperman, helped establish that city as the premier supply centre and the departure point for the gold fields.

The prospectors came from many nations, although an estimated majority of 60 to 80 percent were Americans or recent immigrants to America. Most had no experience in the mining industry, being clerks or salesmen. Mass resignations of staff to join the gold rush became notorious. In Seattle, this included the mayor, twelve policemen, and a significant percentage of the city's streetcar drivers.

Some stampeders were famous: John McGraw, the former governor of Washington joined, together with the prominent lawyer and sportsman A. Balliot. Frederick Burnham, a well-known American scout and explorer, arrived from Africa, only to be called back to take part in the Second Boer War. Among those who documented the rush were the Swedish-born photographer Eric Hegg, who took some of the iconic pictures of Chilkoot Pass, and reporter Tappan Adney, who afterwards wrote a first-hand history of the stampede. Jack London, later a famous American writer, left to seek for gold but made his money during the rush mostly by working for prospectors.

Seattle and San Francisco competed fiercely for business during the rush, with Seattle winning the larger share of trade. Indeed, one of the first to join the gold rush was William D. Wood, the mayor of Seattle, who resigned and formed a company to transport prospectors to the Klondike. The publicity around the gold rush led to a flurry of branded goods being put onto the market. Clothing, equipment, food, and medicines were all sold as "Klondike" goods, allegedly designed for the north-west. Guidebooks were published, giving advice about routes, equipment, mining, and capital necessary for the enterprise. The newspapers of the time termed this phenomenon "Klondicitis".