User:Softlavender/draft76

In September 2018, the company re-branded itself WW International, Inc., as it shifted its focus more broadly to overall health and wellness, including fitness. It adopted a new tagline, “Wellness that Works", and announced a variety of changes, to be rolled out by year's end beginning in early October.

A weight-loss goal is no longer necessary to join the WW program, and its optional weekly in-person meetings have been renamed Wellness Workshops.

A new program, WellnessWins, rewards members for small, everyday behaviors that encourage healthier habits, which are redeemable for exclusive products, services, and experiences. WW's social media-like digital community Connect will have micro-community Groups, where like-minded individuals can discuss their interests such as hobbies, life situations, activities, and diets such as gluten-free or vegan.

Its updated app is configured to help people reach all their wellness goals, not just weight loss. Its FitPoints system is being updated and personalized so that individuals choose activities which have the biggest impact on their health. The updated WW app is also integrated with Amazon Alexa and Google Assistant. The company is also partnering with the meditation app Headspace to offer customized mindfulness content for members.


 * Grossman statement(s)
 * https://www.fastcompany.com/90241019/ww-heres-why-weight-watchers-changed-its-name
 * https://jezebel.com/weight-watchers-is-pivoting-to-wellness-1829267200
 * https://www.thekitchn.com/weight-watchers-weight-loss-name-change-wellness-262799
 * https://parade.com/703628/ccopelan/weight-watchers-changes-name/
 * https://www.heart.co.uk/lifestyle/food-drink/weight-watchers-rebrand/
 * https://www.ft.com/content/24922fb8-bf67-11e8-95b1-d36dfef1b89a
 * https://www.theguardian.com/lifeandstyle/2018/sep/24/weight-watchers-plans-tech-rebrand-to-take-on-wellness-industry
 * https://money.cnn.com/2018/09/24/news/companies/weight-watchers-new-name-ww/index.html
 * https://www.cnbc.com/2018/09/24/weight-watchers-to-rename-itself-ww-shifts-focus-to-overall-health.html
 * https://www.forbes.com/sites/macaelamackenzie/2018/09/26/the-new-weight-watchers-doesnt-want-to-talk-about-weight-ww-is-all-about-wellness/
 * http://fortune.com/2018/09/24/weight-watchers-name-change/
 * https://www.cheatsheet.com/health-fitness/why-is-weight-watchers-making-a-name-change.html/