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On 2 April 1965 the Evening Standard reported an interview with Electra Yaras (born c. 1922), leaseholder and resident of Leighton House, 103 Alexandra Road, South Hampstead, who claimed in the interview that Langtry had lived in the house and regularly entertained the Prince of Wales there. Yaras claimed that she herself had been visited in the house several times by Langtry's ghost.

On 11 April 1971 The Hampstead News said that the house had been built for Langtry by Lord Leighton. These claims by Yaras and later by the The Hampstead News were made in order to suggest an historical importance for the house and support its preservation from the demolition which had been originally ordered in 1965 and revived in 1971. The claims were supported in 1971 by actress Adrienne Corri, who lived nearby and signed a petition, and were publicised in The Times of 8 October 1971 and The Daily Telegraph of 9 October 1971. They were given further publicity by Anita Leslie in 1973 in a book on the Marlborough House set.

The house was nevertheless demolished in 1971 to make way for the Alexandra Road Estate. In 2021, published research revealed that the house had been built in the 1860s by Samuel Litchfield and was likely named after his wife's birthplace of Leighton Buzzard, and lengthy research into local records by Dick Weindling and Marianne Colloms revealed no connection whatever with Langtry.

The persistence of the myth, propounded in a time when stories about the royal family were easy to publicise and received no critical or substantiating research, resulted in Langtry's name still being in use in some place names and locales in the South Hampstead area. These include Langtry Road off Kilburn Priory; Langtry Walk in the Alexandra Road Estate; and the Lillie Langtry pub at 121 Abbey Road (defunct since late 2022), built in 1969 to replace The Princess of Wales hotel, and briefly called The Cricketers from 2007 to 2011. The mythologizing also includes The Lillie Langtry pub at 19 Lillie Road in Fulham – the road actually took its name from local landowner John Scott Lillie.