User:Soiconhoangda/sandbox

Veritas Bespoke is the company that manufactures and retails premium leather-soled shoes for men. The brand is founded in 2013 by the Vietnamese Canadian businessman Thanh Le and Thai Nguyen, the professional shoe cobbler in Calgary, Canada. Veritas Bespoke has invented a new approach to the traditional shoe-making method: creating bespoke last from 3D scanning technology used in orthopedics footwear. Thus, craftsmanship can match equally with quality, design and comfort. In July 2013, Veritas Bespoke opened its boutique in Calgary. 02 years later, Thanh and Nguyen opened their first store in Vietnam at 56 Le Thanh Ton Street, District 1, Ho Chi Minh City.

History
In the summer of 2012, Thanh Le, a chemical engineer with a MBA degree met Thai Nguyen, a cobbler, in Calgary. Since then, his career path took a great twist. The two men shared the interest in shoe crafting and it was not long before the idea of creating custom-fit shoes that feel great and last long flashed through their minds. The duo spent days tracking down full-grain leather in France and Italy, and especially, the 3D technology used in making orthopedic shoes. They are determined to create a new innovation to the traditional bespoke making method. After continuous research, they found out that a virtual and accurate model of the foot created by a 3D scanner used in orthopedics can be used to build custom-made shoes for each customer. Le said that although the process costs much time and effort, it ensures to make shoes that fit like a glove. Using a 3D scanner, a shoemaker can create a bespoke last based on your foot to make the footwear. Thanh called it ‘functional shoes’ since it will prevent bunion and callus. This new method takes only 3-4 weeks to make a pair of bespoke shoes, instead of 3-6 months in traditional bespoke making method. At Veritas Bespoke, prices for bespoke shoes begin at US$1,400 with each added layer of customization priced separately. “I always give the customer a guarantee. If it doesn’t fit, we’ll destroy the shoes and make a new pair. If they still don’t fit, we will give you a full refund, including your deposit.” Le said. Apart from bespoke lines, Veritas Bespoke also offers Ready-to-wear (RTW) and Made-To-Order (MTO) shoes according to customer’s own designs and wishes. For MTO, the finished product will be delivered within four weeks. Veritas Bespoke also keeps each customer’s foot measurement data (length, width, in step) in case of repairs or new orders.

Present operations
In July 2013, Thanh and Nguyen opened their first store, named Veritas, in Calgary. In July 2015, they opened their first store in the heart of Ho Chi Minh City, Vietnam. Custom-made shoe is not popular among Vietnamese, most of whom are easily satisfied with a pair of ready-to-wear shoes. Thus, the pair hopes to change the local inherent recognition towards shoe, the most common fashion accessory in daily life. They want to prove that the customers can find high-end shoes made from the pioneering 3D foot scanning technology, full-grain leather imported from France and Italy, and a unique personal luxury experience in Vietnam. While many local shoemakers use cementing or Blake stitching techniques, Veritas Bespoke usually uses Goodyear welting in both his MTO and RTW lines. Veritas Bespoke also offers custom made service like patina, carving, and lifetime shoe care guarantee for all the purchases. A pair of bespoke leather shoes costs from US $1,400. The average price for RTW (Goodyear-welt, Blake or Norwegian construction) is approximately from US $200 to US $500.