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R.I.P. ammo, or "Radically Invasive Projectile", is a brand of hollow-point hadgun ammunition, released in January 2014 by G2 Research, Georgia (USA) based company. It primarily intended for personal defense use. It sends out eight sharp trocars upon expansion, allegedly inflicting much more damage than a conventional hollow point.

Technology
R.I.P. utilized a solid copper fragmenting hollow-point design as well as proven trocar geometry to pierce through tissue and organs.

According to G2 Research website, "The trocar tips allow the fragments to swim through tissue with less resistance thus conserving energy. The cross sectional thicknesses and geometries also create a full 180 degree flip halfway along each of the 8 petals path. The resulting shock wave and wound path is maximized". At the same time the manufacturer claims that their bullets don't go through victim's body and don't ricochet.

Marketing
Marketing video of the R.I.P, showing devastating effect of the round, has gone viral, with 1.5 million views in span of the first days and well over 6.5 million views as of the time of this writing.

Cliff Brown, G2 Research president, “There were so many stories out there about a woman trying to defend her home and having to shoot someone five or six times and they’d still come after her, we wanted to create an effective one-shot man-stopper.”

The Radically Invasive Projectile is available in the major pistol calibers .380acp, 9mm, .357sig, 40s&w, 10mm, .45acp.

More recently, G2 Research has applied their R.I.P. concept to their "Rip Out" and "Trident" rifle rounds as well as their Civic Defense pistol ammo.

Controversy
Outdoorhub website named the R.I.P. ammunition one of the 5 Most Controversial Handgun Rounds, along with Winchester Black Talon and Jihawg "pig-infused" ammo.

Right after the round's release internet exploded with pros and cons - mostly cons - reviews of the product.

Ballistic gelatin testing by some independent experts showed that performance did not meet specifications, listed by manufacturer, however, it demonstrates sufficient penetration to be able to reach vital organs, and with proper aim, potentially deliver an incapacitating wound. "The only thing it [R.I.P round] really brings to the table that’s new (a big shallow surface wound) is done at the expense of delivering destruction where you want and need it – by putting the biggest possible bullet deep within the body."

"G2’s R.I.P. thrived on controversy", making more people to buy their expansive and hard to get ammunition.

Some experts were saying that "the R.I.P is a cruel home defense weapon because it will only cause maximum pain and suffering". Also it may present "a potential legal liability in civil court should I be involved in a self defense shooting."

Others tried to prove, that "there isn’t anything especially new about a fragmenting round. Air marshals have experimented with completely frangible bullets for years".

At the same time many gun enthusiasts were suggesting that G2 Research created a "wonder bullet", that possibly "can outperform traditional ammo, by using technology and machining". Most agreed that the R.I.P. is somewhat unique in its design and performance.

Recall
In December 2014 certain lots of G2 Research’s 45ACP R.I.P. ammunition have been recalled, but only for Glock 45ACP models. The company was erring on the side of caution and allowing purchasers to receive replacement ammunition. From G2 Research Facebook  page, explaining the recall:

"We have received some comments that the current issue 45 RIP is not compatible with Glock and its unsupported chambers. Due to this, we have revised our design to solve this issue. If you have a Glock .45, please call 678-533-2033 Ext 4 or email us through our website for a free replacement of your ammo. Check the inside of your .45 RIP box for a date. Do not use July- Nov through a Glock. This does not affect any other caliber or handgun."