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Douyin Makeup
“Douyin” makeup is a viral style of Asian makeup that originated from Chinese influencers. The look earned its name from the Douyin app, as makeup creators would post their looks on Douyin. The look has been an up-and-coming trend, and now has over 636 million videos on Tik Tok under the hashtag ‘Douyin makeup’

This makeup trend was born on Chinese social media platforms and incorporates elements of C-beauty and K-beauty. The look revolves around emphasizing Asian features and has made its widespread to Tik Tok and Youtube.

As an umbrella term for soft makeup, Douyin makeup has been one of the biggest trending looks in Asian culture and is worn by many famous Asian celebrities and content creators. Rather than focusing on one specific step-by-step guideline, this look has been a build-up of numerous artists and creators. Its recent surge to popularity has made it achievable for anyone who has interest in Asian beauty tutorials.

Origin
Douyin makeup originated from makeup techniques used by Chinese influencers on the original Chinese Tik Tok app, Douyin. The look incorporates several East Asian beauty trends and practices into one look. Rather than having one set makeup look, the Douyin makeup trend incorporates popular Asian makeup techniques and products to achieve glass-skin, doll-like eyes, and gradient lips.

This trend began to gain its popularity on Douyin when Chinese beauty influencers began to create creative looks and posting short clips on the app. Creators and celebrities paved the way for the Douyin trend by wearing and posting similar looks and highlighted their innocent and feminine makeup.

Promoting soft, natural features has played a key role in Asian beauty standards for centuries and this look in particular incorporates different cultures of Asia.

== Douyin Makeup Look == Douyin makeup focuses on highlighting the aegyo-sal and using pink tones to bring out the feminine features of East-asians. The base of the makeup concentrates on creating glowy, glass-like skin that hides your pores. Having perfect, fair skin has been an Asian beauty standard for centuries and recent K-makeup products have launched brightening and whitening CC creams and foundations to achieve this feature.

The eyes need to be doe-eyed and round, making them appear big and awake. This makeup look specifically highlights the aegyo-sal area, which is mainly popular in East Asian beauty as well. By extenuating the “baby fat” under the eyes, it gives a youthful appearance and makes the eye appear bigger. Along with this, Douyin makeup includes anime inspired “manga lashes” which is the look of separated, elongated lashes.

Another key feature is to use a cool pink-tone blush underneath the eyes, on the tip of your nose, and on the cheekbones to further highlight the youthful look. The finishing point to the Douyin look is to use a Korean tint to create the look of plump lips by using the gradient lip technique. This focuses most of the tint’s stain on the inner part of the lips while blending out a nude lipstick to the outer parts to make your lips appear naturally plump.

Influence
After being popularized on the Douyin app, the makeup style quickly rose to the attention of creators on Tik Tok. Following the recent makeup trends such as the “clean girl aesthetic”, the Douyin makeup trend stood out because it focused on East Asian beauty and gave the spotlight to Asian creators. Especially with Eurocentric beauty being the most ideal beauty standard in popular media, the Douyin makeup trend gave the spotlight to Asian creators and viewers to no longer feel insecure about not having large, double-eyelids.

The inspiration for the look is drawn from East-Asian beauty trends, so the looks is fitted to hooded eyelids and utilizes different tools and techniques to achieve bigger eyes. It not only shines light on Asian beauty brands, but also on Asian beauty practices and the culture behind traditional looks. As it emphasizes beauty standards that aren't usually evident in Western beauty tutorials, Douyin makeup rose to popularity as it has variety and flatters all features of different ethnicities.

Famous Douyin Tutorials

 * douyin it girl makeup tutorial￼ ⋆｡°✩ - funkyfitz
 * DOUYIN EYES Makeup Guide for Dummies - Inner Corner, Eyeliner, Lower Lid Eyeshadow & Aygeosahl 小鱼仔一只 - dear peachie
 * DOUYIN CHOCOLATE STRAWBERRY MAKEUP 🍓✨ - Jessica Vu
 * Sooo I fell in love with Douyin makeup - Alexandra Anele
 * douyin makeup tut for dark skin :) - coreyxmadison
 * #Douyin Makeup on Tik Tok