User:Sophie schandorff/sandbox

Dan Vaarskov is a Danish fashion designer and denim specialist, who is known for inventing the stone wash jean for Closed in 1983 whilst working as a designer and creative consultant for 2 x Hans who looked after Italian fashion house BALL and Closed. Dan’s love of denim and the development of new exciting washing techniques resulted in him not only developing the stone wash but also the black stretch oil coated jeans for All Saints in 2004 and later the oil drop wash for jersey with in 2008. Dan has previously worked as the managing Director for Diesel Denmark 1985-2002 and in 1997 he took over Diesel Sweden as well at Renzo Ross’s request. Dan was also a board member for Diesel International 1994-2002, a denim developer at All Saints 2004, Location scout at Urban Outfitters Europe division 2004-2008.

In 2011 Dan founded Pelechecoco with his family, a sustainable fashion brand worn by the likes of Christina Aguilera, Muse, Jonathan Van Ness, Vanessa Hudgens, Chance The Rapper, Mø, Georgia May Jagger, Bj The Chicago kid and many more.

Early life

Dan Vaarskov moved from small town Ugerløse to Copenhagen to work in fashion, joining 2 X Hans who represented Italian denim brand Ball and the French fashion house Closed. Here he worked as a brand developer and design consultant. Hans Svaverud (owner at 2 X Hans) allowed Dan to work on a jean washing technique on some Closed jeans, this technique would come to be known worldwide as the stonewash. It is commonly accepted that Closed are the inventors of Stone washed jeans, this was all thanks to Dan. Diesel In 1985 Dan became the distributor of Diesel in Denmark and Iceland, in 1997 he was asked by founder Renzo Rosso to also take over Diesel Sweden and the two became partners up until 2002. Dan was able to increase Diesel’s jeans sales in Scandinavia with 500,000 items sold a year. In 1994 Renzo asked Dan to join the Diesel board also known affectionately as “Club5”, this board included Renzo himself, Dan, Diesel’s then creative director Wilbert Daz, Head of Diesel Spain and head of Diesel Uk. Club5 developed the very successful International retail strategy. Club5 decided that all countries had to partner with Diesel Italy. Club 5 developed the very successful marketing campaign " For Successful Living" They also introduced Diesel Kids, Diesel spare parts, DSL 55 and Diesel Style Lab. Club 5 MANTRA Diesel has always operated and will always operate as an independent, instinctive manner-from the heart more than from the head. We never do things just because we are supposed to do them.

All Saints

In 2004 Dan worked as denim consultant for All Saints, here he developed the widely known oil coated Black stretch jeans. This style (Brodie) is still available for sale at All Saints.

Urban Outfitters

Dan joined Urban Outfitters Europe in 2004 as a consultant on their European expansion, scouting store locations across the continent. Dan scouted and secured the 3 first Urban Outfitters stores away from the UK.

Flying A

Dan became the managing and creative Director at Flying A, here he developed the oil drop wash t shirt with a laundrette in Istanbul, this invention achieved great international success. After a few years here Dan felt stifled creatively due to commercial pressure from the owner and went on to strat his own brand.

Pelechecoco

In 2011 Dan founded Pelechecoco with his family. A sustainable fashion brand dedicated to circular economy. Here he developed the world first ever collection made solely from reworked leather with daughter Sophie Schandorff. They later did the same in reworked denim and military fabrics. And the brand is loved by many such as Jonathan Van Ness who wore Pelechecoco X Elizabeth Ilsley on his 2020 Cosmopolitan cover, the first issue to feature a non female cover star in 35 years, one of the most important covers of the decade.