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Global Citizen Club (GCC) is a non-fungible token (NFT) collection housed on the Ethereum blockchain. The project was launched in November 2021 by founders Vincent Tan, CT Su and Wind Koh, with the vision of creating a luxury lifestyle Club in the NFT space and beyond, offering its GCC NFT holders bespoke benefits and rewards in both the digital and physical worlds.

GCC’s platform also serves as a launchpad that allows premium brands to advance from Web2 into Web3, while connecting with other businesses around the world through the Club’s exclusive networking advantages.

The founders’ deep roots in the luxury travel and collectable industries have inspired the unique experiences that this Club aims to provide its holders. Apart from airdrops and limited-edition products from premium fashion houses around the world, GCC also partners with high-profile celebrities, magazines and international brands to continuously scale up the perks and privileges for its holders. Some of its recent partnerships include Bonia and Royal Selangor.

Even during its infancy stage, the project has garnered the support from notable A-listers and influential brands, such as Young Paris, Alen Halilovic, Mickey Huang, Nine Chen, Bernice Liu, Lorene Jen, Kadokawa Gempak Starz, Milk Cargo, IDN Magazine, First Classe Magazine, among many others.

The Art
The Global Citizen NFTs are stored as ERC-721 tokens on the Ethereum blockchain and hosted on IPFS. The first 8,888 collection of Genesis “Gentlemen” NFTs were successfully sold out within 24 hours, which made headlines on Opensea. The most expensive NFT ever sold within several days of its mint was valued at 7.5 ETH ($20,949.08).

Designed after the various people groups in the world, GCC’s artwork marries 2D minimalism and timelessness, with each unique Citizen from the recent genesis “Gentlemen” edition programmatically generated from over 380 possible traits, including hairstyles, facial expressions, outfits, skin tones and accessories. All Citizens are stylishly unique, but some are much rarer than others. The art is created by Driv Loo, a graphic designer and film photographer from Kuala Lumpur, Malaysia.

The Utility
GCC holders will automatically earn GCC $MILE based on the number of Citizens they own. Those in higher membership tiers will earn more $MILE each week, and the $MILE they accumulate can be used to redeem a plethora of opulent rewards and experiences on GCC’s website. These utility redemptions are both physical and virtual.

The Core Team
GCC is the brainchild of Vincent Tan, Wind Koh and CT Su. The art of the project is also designed by artist Driv Loo.