User:Spelico/Queerbaiting

In music, Katy Perry's 2008 song "I Kissed a Girl" raised concerns because, according to one reviewer, "its appropriation of the gay lifestyle exists for the sole purpose of garnering attention". Perry said in 2017 that she has done "more than [kissing a girl]" and is attracted to women, without specifying or labeling her sexuality. The singers Ariana Grande (in 2019) and Rita Ora (in 2018) were also criticized by fans for queerbaiting after their lyrics contained references to bisexual love. In response to these concerns, Ora came out as bisexual to her fans.

In Kpop, two members from the all-girls group BLACK PINK, Lisa and Rose, have had queer moments with each other. During a photoshoot in 2020 Lisa had knelt down on one knee and proposed to Rose. Lisa then shared the photo on instagram with the caption, "She said yes :)" These moments are created to promote themselves and are done so to grasp the attention of both heterosexual males and their queer audience.

Many fans have pointed out that many Korean Pop industries are profiting through queerbaiting, however, with LGBT members are being discriminated against.

In advertising, the clothing label Calvin Klein apologized in 2019 for queerbaiting the public with an advertisement in which the model Bella Hadid kissed the character Lil Miquela.

In theater, the relationship between Albus Severus Potter and Scorpius Malfoy in Harry Potter and the Cursed Child was criticized as queerbaiting.