User:Sperlingreene

Sperling Greene Associates, Inc. was formed in 1995 by Steven Greene, advertising executive who had served at J. Walter Thompson and Interpublic Group and Karen Sperling, previously with a number of public relations firms including Ruder Finn, Manning Selvage & Lee and Howard Rubenstein Associates. In 2008, Sperling Greene was renamed Sperlingreene Insert footnote text here and moved into new offices at 45 E. 33rd Street. [http;//www.sperlingreene.com]

Steven Greene, Chairman of The Conversation (COTC)
Steven Greene’s experience bridges the worlds of marketing and public relations. With years of award-winning work on brands including Coca Cola and IBM, Steve served at major agencies Interpublic and WPP Group where he won top honors for his creative on consumer campaigns for Bayer Aspirin, Burger King and Johnson & Johnson as well as the Time Inc. Forum For Freedom Award.

Taking equal pride in his consumer and B2B campaigns, he has led firms from start-up to buyout or public offering. He took FalconStor, the Computer Associates spin-off, from launch to $400 million public offering in a matter of months. Serving digital firms since his launch of Video Online back in the mid-nineties, Steve prides himself in taking a 360 degree view of his client’s business, incorporating offline and digital PR and social media tactics to create marketplace success.

What’s more, he created the first World Record Pizza Toss in Times Square and branded a web-surfing dog for Labrador Software, netting front page Wall Street Journal placement.

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Karen Sperling, Chief Conversation Officer (CCO) ==

Karen Sperling has launched and positioned a succession of new products and services throughout her career including the introduction of the BMW X3 Sport Activity Vehicle and the MINI Cooper Convertible.

Her introduction of Mattus’s Lowfat Ice Cream by Haagen Dazs inventor Reuben Mattus garnered a “Best New Product of the Year” by Time Magazine, and a strategically placed flying trapeze in lower Manhattan complete with flying lessons for busy Wall Street execs, was seen around the world and helped build the reputation and clientele of an adult sports camp company.

She has had the opportunity to throw a midnight snack for the Ringling Brothers Circus in Herald Square, take Goya Foods, the largest Hispanic Food Company in the nation from a Hispanic-only food provider to a major general market brand name, and grow The Learning Annex into the largest producer of Wealth Building Expos in the country.

Other clients have included Robert Kiyosaki, bestselling author of Rich Dad Poor Dad, Beth Israel Medical Center, BMW of North America, Pirelli Tires, Pam Cooking Spray, Chef Boyardee, and celebrity chef, author and restaurateur Lidia Bastianich.