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Fornjot Power Associates is an American based Energy Drinks company founded in 2010, by Gunnar Forson.

Operations
Fornjot is based in Colorado Springs, in the United States, where it's primary market lies, though it has recently opened a distribution centre in Manchester in the United Kingdom.

SLAM! Ingredients
In its primary market of the United States, the ingredient composition of SLAM! is listed as: “carbonated water, High-fructose corn syrup (in much of the U.S.), concentrated orange juice, citric acid, natural flavors, sodium benzoate, caffeine, sodium citrate, erythorbic acid, gum arabic, calcium disodium EDTA, brominated vegetable oil, and yellow 5.

A scientific review study showed that among children (with and without ADHD) tartrazine can increase ADHD-like symptoms (see Stevens, Kuczek, Burgess, Hurt & Arnold, 2010). Thus, there is some evidence that SLAM! is at least as hazardous to health as some other caffeinated, sugar-sweetened soft drinks.

Caffeine Content: 54 mg/12 fl oz (15.2 mg per 100 ml).

Advertising
The Advertising campaign of SLAM! is well-known across the United States, depicting a large Nordic man and the phrase "Don't Drink It, Slam It!".

Founder
Gunnar Forson is an enigmatic figure, being unknown prior to incorporating Fornjot, and remaining outside the public eye. It is known that he owns a 44% share in the company stock, and resides in an alpine estate in the Rockies. Business Week named him the fifth most Eligible CEO-Bachelor of 2011.