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EuroVision – Museums Exhibiting Europe (EMEE) is a European project under the Culture Programme 2007-2013 of the European Commission. Its main objective is exploring innovative interdisciplinary approaches for re-interpreting the heritage in European national and regional museums in the broader context of European history.

The project involves different public activities like exhibitions, cultural performances, trainings, mobility of museum objects and workers, which aims to practically implement the introduced concept of change of perspective for the Europeanisation of museum work. The project activities are run under the motto One Object – Many Visions – Eurovisions.

Project details
Project EMEE No. 522666 is one of the 14 projects proposed for funding in Strand 1.1 (Budget 2012) "Multiannual cooperation projects". The project runs for four years (from 1 November 2012 to 31 October 2016) and has budget of 3.825.000 EUR.

The project coordinator is Prof. Dr. Susanne Popp, Head of the History Didactics Department of the University of Augsburg.

Aims
The aim of the EMEE project is to make museums more accessible in a variety of ways. The proposed change of perspective for Europeanisation of museum work is approached by the project team in three ways:
 * 1) Museum objects are seen on three semantic levels, considering them in the regional, in the national and in the European context.
 * 2) Museum experts take up the visitor's perspective and open up ways of asserting the diversity of perspectives, the cultural heterogeneity and the creative potential of amateurs in museum work.
 * 3) The contexts of the museum objects are changed by their international exchange and by ensuring mobility of the cultural workers involved, with the aim "to overcome the narrowness of national perspectives".

А test run of theoretic models is performed for attracting specific groups of non-visitors to the museums, like people with special needs, youngsters, elderly people and people of immigration background. A toolkit of activities is developed for turning museums into public spaces that allow people to meet, have discussions and get in touch with the cultural heritage. Another toolkit offers to museums different ideas how to integrate web 2.0-based services for public relations and for social interaction (museum with visitors, museum with non-visitors, visitors among themselves, museum with other institutions). Different scenography approaches are developed to use music, light, scent in designing the space of museum objects in order to enhance their capability to "tell stories". As an element of the project, the Young Scenographer Contest is organized, with the aim of finding creative ideas for exhibit design and the way the main idea of Europeanisation of museum development can be expressed in new interactive and communicative context and formats.

Outcomes
After a mapping process the project developed innovative and creative concepts for bridging-the-gap to the non-visitors and toolkits to realize the ‘change of perspective’ as the key to ‘Europeanisation’ of museum work.

Additionally were developed exemplary units for the practical implementation of the basic ideas of the interdisciplinary EMEE-project ‘EuroVision – Museums exhibiting Europe’.

These concepts and units are provided online and tested in the Eurovision Labs. of all participating partners.

Additionally were developed COP workshops and study modules for further training purposes, which implements the concept in practice. A European competition initiated by EMEE gives young scenographers a chance to develop creative ideas for the change of perspective in history museums. The result is a touring exhibition that stimulates the project partners as well as the visitors.

EMEE initiates a European network for the Europeanisation of museums which in the course of the project shall be consolidated and expanded.

Project consortium
The project consortium consists of eight organizations: three national museums, three universities and two NGOs). It is led by the University of Augsburg in Germany and has seven partners:
 * National Historical Museum, Sofia, Bulgaria,
 * Université Paris-Est Créteil, Paris, France,
 * Atelier Brückner, Stuttgart, Germany (see de:Uwe R. Brückner),
 * Università degli Studi Roma Tre, Rome, Italy,
 * Museu Nacional de Arqueologia, Lisbon, Portugal
 * National Museum of Contemporary History, Ljubljana, Slovenia,
 * monochrom Kunstverein, Vienna, Austria.

The eight members of the EMEE consortium establish eight workgroups, each involving a network of other museums, associations, individual experts and projects, comprising entities from Armenia, Austria, Bulgaria, France, Germany, Italy, Portugal, Slovenia, Spain, Switzerland, UK.


 * Archaeology Museum Dijon, France (see fr:Musée archéologique de Dijon)
 * Armenian Genocide Museum & Institute, Armenia
 * Art Collections and Museums, Augsburg, Germany (see de:H2 – Zentrum für Gegenwartskunst)
 * Art exprim, France
 * AWPA – Associação Welcome People & Arts, Portugal
 * Baths of Diocletian (Terme di Diocleziano), Italy
 * Centre Georges Pompidou, France
 * Centro Português de Geo-História e Pré-História (CPGP), Portugal
 * City museum Marktoberdorf, Germany
 * Conservatoire national des arts et métiers – Musée des Arts et Métiers, France
 * CoopCulture, Italy
 * Projekt Dostopnost, Slovenia
 * Espace36, France
 * La FRAAP, France
 * Galleria Nazionale d'Arte Moderna (National Gallery of Modern Art), Italy
 * Musei Provinciali di Gorizia, Italy
 * Museums and Galleries of Ljubljana, Slovenia
 * Museo Arqueológico Provincial de Badajoz, Spain (see es:Museo Arqueológico Provincial (Badajoz))
 * Museum of Architecture and Design, Slovenia (see sl:Muzej za arhitekturo in oblikovanje)
 * Museum für Kunst und Kulturgeschichte (Museum of Art and Cultural History), Dortmund, Germany
 * Museo de Cáceres, Spain (see es:Museo de Cáceres)
 * Musée de l’air et de l’espace (Air and space museum), France
 * Museum of Recent History Celje, Slovenia
 * National Liberation Museum Maribor, Slovenia (see sl:Muzej narodne osvoboditve Maribor)
 * National Museum of Natural History, Bulgaria
 * Nomad Museum, Austria
 * Projecto Estela, Portugal
 * Radovljica Municipality Museums / Muzeji radovljiške občine, Slovenia
 * Regional History Museum “Stoyu Shishkov”, Bulgaria (see bg:Регионален исторически музей, Смолян)
 * RICHES: Renewal, Innovation and Change: Heritage and European Society, UK
 * Slovenian Museum of Natural History, Slovenia
 * Stadtmuseum Kaufbeuren, Germany
 * Targovishte Regional Historical Museum, Bulgaria (see bg:Регионален исторически музей, Търговище)
 * Technical Museum of Slovenia, Slovenia (see sl:Tehniški muzej Slovenije)
 * Toy Museum of Catalonia, Spain (see ca:Museu del Joguet de Catalunya)
 * Danube University Krems – Center for Image Science, Austria
 * University of Applied Sciences and Arts Northwestern Switzerland, Switzerland
 * University of Salzburg, Austria

The project has involved three individual project consultants, one of whom is Dr. Hans-Martin Hinz, current President of the International Council of Museums (ICOM).

Sponsors
This project has been funded with support from the European Commission. This article reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.