User:Splaster01/Jeffery Keedy

“Jeffery Keedy described his design of Hard Times as an “ironic commentary” on classic typefaces. Whether the font was truly ironic—its name conjures up not only a typeface but also Charles Dickens and the Great Depression—or just the result of someone goofing around with Fontographer is immaterial. Either way, Keedy’s alteration of Times New Roman—hacking off and reassembling serifs and other parts—encouraged a whole slew of typographic mutilations in the 1990s (including fonts “designed” for advertising campaigns for Putnam Investments and Air France).” Juan Pablo Mejía (2011)

Describing the quote into my own words: Keedy’s Hard Times typeface was developed by really just messing around with typefaces such as Times New Roman to make their typeface stand out since this really motivated other graphic designers to put a new take on existing typefaces to make it their own during the 1990s.

Keedy Hard Times typeface quote