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article: https://en.wikipedia.org/wiki/Supermodel

Modeling is one of the only industries that sees a gender gap leaning towards women. Women earn up to 75% more than men in the modeling industry. In comparison, the highest paid models in the world in 2022, the American female model Kendall Jenner earned $40 million while the American male model Sean O’Pry earned $1.5 million, only 3% of what Jenner is making. Historically, the menswear sector has gotten less financial support than the womenswear industry. In addition to that, there is only 1 male designer for every 20 female designers. Overall, the demand for female models is much greater than that for male models. Some also attribute the pay difference to the lengthier career of male models compared to female models due to the fashion industry’s dismissive attitude towards older women.

Study has shown that there has been an annual 17.4% increase in men’s clothing online from 2010-2015. The men’s apparel segment amounts to US$568.9 billion in 2023 and the market is expected to grow annually by 2.9%. Compared to 2014, the men’s apparel market in 2023 has grown by 28%. According to Euromonitor, demand for men’s clothing has even been growing 0.2% faster than that of women’s. In recent years, there have also been separate men’s fashion weeks in Paris, Milan, New York, and London. Studies have shown that this can be attributed to more men being found to begin to care more about fashion and beauty and the social media savvy male models / celebrities, like Lucky Blue Smith, Jason Morgan, and David Gandy.

Diversity and Inclusion in the Male Modeling Industry
In 1994, Polo’s sports ad shot by Bruce Weber featured Tyson Beckford, a black masculine male model. ” Beckford later admitted during an interview in 2014 that, "There's a huge lack of strong African American images in fashion." Beckford also noted that, "I am happy that Ralph Lauren have used guys who look similar like me after."

In the summer of 2011, the Vancouver model Godfrey Gao also became Louis Vuitton, the luxury brand’s first Asian model.

In 2016, IMG Models launched its Brawn division which aimed to elevate the careers of plus-size male models. The first model hired under the new division is Zach Miko. Three years in, IMG has 7 models under the Brawn division.

In October 2022, Steven Green, the Kansas City born fashion photographer, starred in Rihanna’s Savage X Fenty’s men underwear campaign as a plus-size model. . Green reflected that, "he was not confident being his size and shirtless on the internet, but the positive feedback he got was inspiring to him."