User:Springfrog32/Evaluate an Article

Which article are you evaluating?
Build-A-Bear Workshop

Why you have chosen this article to evaluate?
(Briefly explain why you chose it, why it matters, and what your preliminary impression of it was.)

My username is based on a build-a-bear character, the spring frog. So I thought it would tie in well.

Evaluate the article
The lead section is informative and provides the concise background on Build-A-Bear for the casual reader.

The content presented in the article is relevant to the history, premise, product offerings, and pop culture references of the brand. However, there seems to be an unequal distribution within each subheading, as there is much more history detailed in the article than any other topic. The content is up-to-date, depicting events that have occurred since the pandemic. I think that one area of content that could be improved would be including the lines of toys that are offered at Build-A-Bear, such as the multiple different animals (not just bears) and the clothing and accessories that are sold to customize them.

The article is presented neutrally, however it is heavy in the intricate lawsuits of the company and allegations that they have faced. This can be construed as one editor's interest, and lacks the balance of other sections being as detailed.

The writing quality is very good, with good sentence structure, readability, and grammar. There are images included in the article, but I think that one of them is poorly lit and hard to look at, when there are definitely better pictures that could be included like the toys the store sells, not just two storefront pictures.