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= Marcus Messner, Ph.D. = Marcus Messner is the current director of the Richard T. Robertson School of Media and Culture and a professor of journalism at Virginia Commonwealth University. A majority of his research and teaching are similarly focused on the influence that social media has on journalism and public relations. Messner connects his knowledge of social media to public health and how it has the power to alter an individual’s perception. He explains the understanding that the ability to communicate provides the opportunity to report misleading information. A social media scholar, his knowledge is a resource for many well-known news media outlets. Messner provides insight on social media interactions, most recently quoted in Forbes discussing the power that a social media platform has to limit information distribution to their viewers.

Messner has been recognized publicly for his achievements and has been the recipient of many academic awards. Journalism and Mass Communication Quarterly, Newspaper Research Journa l, Journalism Studies, Journalism Practice, Mass Communication & Society, Corporate Communications, and Public Relations Journal are among the reputable academic journals in which his research and writing is published.

The Social Media Institute of the Iraqi Young Leaders Exchange Program
Messner was the co-Academic Director of The Social Media Institute from 2010-2016. Students came from from Iraq to the United States where they were joined by students of Virginia Commonwealth University to participate. The U.S. State Department sponsored the program to teach the students social media campaign development strategies for non-profit organizations specifically.

iPadJournos: Mobile Classroom
Messner developed an idea in 2011 to conduct a technology experiment. In January 2012, a Social Media Journalism course taught by Messner at Virginia Commonwealth University, introduced the combination of mobile technology and social media platforms for the purpose of news reporting. Students in the class were given an iPad to replace the demand for both digital cameras and computers as they covered news and wrote stories on campus and in the community.

Messner negotiated a connection with WTVR-CBS6, the local news outlet in Richmond, VA. They agreed to publish the student’s work which attributed to realistic newsroom experience of pitching story ideas, seeking feedback, and meeting deadlines.

The results of the experiment concluded the relevance of social media to success in reporting. Messner recognized the importance of understanding changing technology and innovation in media.

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