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"Say Anything" is the seventh episode of the first season of the American animated television series BoJack Horseman. It was written by Joe Lawson and directed by Martin Cendreda. The episode was released, along with the rest of season one, on Netflix on August 22, 2014. The episode follows BoJack Horseman's agent Princess Carolyn as she struggles with compeition from her rival Vanessa Gekko as well as having difficulties in managing Bojack. "Say Anything" received positive reviews from critics with praise for its jokes and storytelling. The episode was called a turning point in the series and the title character with a noticeably darker ending, a first for the series.

Synopsis
Princess Carolyn pulls BoJack Horseman out of a week-long bender after Diane Nguyen's engagement to Mr. Peanutbutter, getting Bojack a commercial shoot for a bourbon manufacturer. As her agency merges with her rival Vanessa Gekko's, she loses her client Cate Blanchett and a project about Eva Braun to her. When BoJack ditches the bourbon shoot to go on a date with her, (leaving Todd Chavez to do it) she finds herself enjoying it until he gets another call from Herb Kazzaz, prompting him to leave to go visit Herb. Distraught, Princess Carolyn barely manages to win back the Eva Braun project and manages to secure BoJack a role in the upcoming movie based on the Hollywood (now called "Hollywoo") D. She calls BoJack while he drives back from Herb's, but he dismisses her, miserable. As she sends her assistant home for the night, Princess Carolyn stares out her office window at the city below as her phone alarm wishes her a happy fortieth birthday.

Cast
Voice roles throughout the episode: • Will Arnett as BoJack Horseman (main)

• Amy Sedaris Princess Carolyn (main)

• Aaron Paul as Todd Chavez (main)

• Kevin Bigley as Quentin Tarantulino (guest appearance, parody of Quentin Tarantino)

• Rachel Bloom as Laura (guest)

• Raphael Bob-Waksberg as Charley Witherspoon (guest)

• Kristin Chenoweth as Vanessa Gekko (guest)

• Stephen Colbert as Mr. Witherspoon (guest)

• Adam Conover as Paparazzi Blue-Jay (guest)

• Dave Segal as Paparazzi Robin (guest)

• J. K. Simmons as Lenny Turteltaub (guest)

• Stanley Tucci as Herb Kazzaz (guest)

Production
The episode was written by Joe Lawson in his first writing credit in the series. Lawson has written other Bojack Horseman episodes like: "Start Spreading the News", "After The Party", and "Stop The Presses". It was directed by Martin Cendreda and produced by Alex Bulkley and Corey Campodonico. The episode was released on Netflix on August 22, 2014, alongside the rest of season one. This is the first episode in the series to not feature the usual closing theme, instead it is replaced with "Impossible" by Lyla Foy.

Creator and showrunner of the series Raphael Bob-Waksberg called the ending one of his favourite moments on the show, saying the ending "is a joke, but it's a very dark, sad joke". He said the episode is the first not told from Bojack's perspective which Netflix was orignally skeptical about. In response to Netflix wanting Bojack to in the episode more, they came up with having BoJack put a cardboard cutout version of himself into Princess Carolyn's office which says a Jerry Maguire quote whenever anyone walks by. Bob-Waksberg called it a "tongue-in-cheekway to attack a note" but said it helped the episode.

In December 2021, Bob-Waksberg tweeted he had been asked to remove a scene featuring a joke about David Fincher by Netflix originally planned to be in "Say Anything". According to Bob-Waksberg, it was because "they were worried it might upset David Fincher" or that they did not think it was that funny. Fincher has previously worked with Netflix on shows like Mindhunter and House of Cards. Bob-Waksberg said he was content with recieving feedback from Netflix and in retrospect considers the scene "dumb". He went on to say "My point was it's silly for a network to pretend their hands are tied when it comes to the content they put on their network. Good pushback and feedback (if it's good!) makes art better..." After 100 donations from his followers totalling more than $2000 to Trans Lifeline, he released the screenplay of the scene which features David Fincher and Princess Carolyn talking to each other after Fincher is kicked off his film (can be seen here ).

Reception
"Say Anything" received positive reviews from critics with praise for its jokes and storytelling. The episode was called a turning point in the series and the title character with a darker ending. Rob Humanick from Slant ranked "Say Anything" as the sixth best episode of the entire series.

Les Chappell of The A.V. Club in a review in 2017, opined that one significant reason the show is improving with each episode is that it devotes numerous episodes to its interesting side characters. Chappell said "Say Anything" is the best early exploration of this, writing that Princess Carolyn is perhaps its best character. She went on to say that BoJack Horseman exhibits "two strengths in its early episodes, its unique twist on show business and the emotional scars on its cast members, and "Say Anything" gets top mileage out of both". Slate Marissa Martinelli called the episode a turning point in the series and the title character saying it shows us Bojack is not just a "selfish jerk" but is instead a "barely scabbed-over wound of a person" who has reiceved hurt and is now inflicting on those around him. Martinelli went on to say it is the first time inflicted hurt in a real way, as opposed to "cartoonish". Chappell applauded "Say Anything" saying it gave the show an increased level of storytelling.

According to Alec Bojalad of Den of Geek the episode has 191 jokes, meaning an average of 7.53 jokes per minute. Bojalad commended the debut of the character Charley Witherspoon (voiced by Raphael Bob-Waksberg) saying he had the best dialogue joke and visual joke in the episode. Chappell praised Joe Lawson's writing of jokes applauding both their high frequency and quality.

Chappell noted Amy Sedaris's increased depth of voice acting this episode. She and Humanick gave moderate praise to Stephen Colbert's voice acting as Mr. Witherspoon.

Chappell critized the episode's immediate dismissal of the blackmail plot. She said it was built in three previous episodes but is shutdown by Vanessa with legal statutes. She went on to say "The writers were going for something when they introduced it, but as an ongoing arc it never achieved its true potential."

Bojalad praised the ending as both "equally tragic and somehow darkly hilarious". Chappell called the ending a "deeply melancholy moment" with no sign of dark comedy.