User:Sqmcraiger/Sensors quality management

Sensors Quality Management Inc. was formed back in August 1993, when partners David Lipton and Craig Henry had a meeting to discuss their personal futures. When the economy turned bad, placing both of them on the unemployment line, they discovered that there was an opportunity to work together, thus they created a Canadian Mystery Shopping firm, based in Toronto, ON, Canada called Sensors Quality Management Inc.

The new name of the company came from the 5 senses - sight, sound, taste, touch, smell - thus the word "sensors". The quality of those and subsequent management resulted in the name of the new organization - "Sensors Quality Management" which was registered in August of 1993. The organization was incorporated in the following year.

The organization (SQM) got its start in the hospitality industry working with full service restaurants, fast food, hotels and other hospitality based businesses. Later the organization expanded into other areas like automotive, retail, rail, airlines, banking, and a variety of other consumer based businesses.

Still based in Toronto, the organization has continued to grow, expanding into the USA and 50 other countries around the globe. This was done using an internet based system which allows the business to operate 24 hours a day, 7 days a week.

Between 2004 and 2009, Sensors Quality Management Inc. launched a series of additional companies to expand in the areas of customer service measurement. Comments Cafe was formed to provide an on-line customer feedback forum for the collection of basic feedback. Later Feedback Factory was created as a survey company which allows clients to create their own surveys and collect targeted feedback. Most recently, the organization launched EvaluateIt. This website allows travelers to pick up all sorts of evaluations, in return for super cheap hotels, rail travel or airline travel.

Since the launch of the organization, it has been written up in a variety of different publications including the Globe and Mail, Toronto Sun, Toronto Star, Financial Post, Canadian Business Franchise, Winnipeg Free Press, and many other well recognized publications. The Canadian Broadcasting Corporation (CBC) program Marketplace did a complete show on mystery shopping which featured, amongst others David Lipton.

CBC - Marketplace: Mystery shopping: Billion dollar industry keeps retailers in check