User:Srgreenberger/Steve greenberger

Biography For Steve Greenberger

Steve Greenberger is currently the CEO of SR Greenberger & Associates in New York where he directs all of the company’s business development, cross-media planning, marketing and support services to build effective, actionable and relevant strategies for major U.S. clients. He has also launched “Creative Diagnostics”, a new and innovative Internet research tool that measures the effectiveness of advertising messages and the media that carries them.

This position caps over 25 years of industry experience on both the advertising agency and media vendor side of the business. On the agency side, Steve has held the title of President and Chief Marketing Officer of SLG Advertising in New York, EVP, Director of Media Convergence at Initiative Media, SVP, Director of Print Media at Grey (Mediacom), SVP Director of Convergence and Print Services at Zenithmedia and, SVP Deputy Media Director of Planning and Research at Campbell-Mithun-Esty. On the media vendor side of the business, he was Director of Marketing and Research for New York Magazine and Times Mirror Magazines as well as Associate Publisher of Rolling Stone Magazine. In both of these capacities, he has been heavily involved in the preparation of targeted strategies and the development of effective and efficient marketing and cross-media packages that has dramatically increased both client ROI and Agency billings.

As Marketing Director for the IMS Computer Company, Steve was instrumental in the development of both the heavily used StoryFinder and Adcume multi-media evaluation systems. At Initiative Media, he developed a unique multi-media/single source evaluation system called IMpact. The system allowed advertisers to hone-in on consumers in finite geographic areas with minimized spill-out and improved ROI. The system was later incorporated into Interpublic agencies in Europe.

Steve has held the title of Chairman of a number of 4A’s Committees and numerous other industry association committees related to media and research. He has been hailed as one of the top 25 Industry spokespersons in the U.S., often referred to in the trades and broadcast news. He is regularly asked to lecture at many of the ad industry’s major functions on cutting edge media and marketing topics including, the changing face of advertising agencies, ways to restructure to effectively incorporate new digital media, and, improved processes to more effectively and efficiently target consumers and increase ROI. Steve has been recognized as one of the top 100 most influential people to know in the advertising business today by Media Magazine and one of the top 16 most influential, by Media Industry Newsletter. He has most recently been inducted into the Advertising Hall of Fame for Sales and Marketing by vote of his peers and Media Industry Newsletter.