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NannyPro is a website meant to help families find trustful nannies or babysitters close by. The website can benefit in multiple ways, depending on if you are family member searching for a caregiver or if you are a caregiver searching for a job.

History
NannyPro, located in Katy, Texas was founded in August of 2009 by Carolin Soldo, after she and her husband went through the difficulty of looking for a Nanny on their own. Having wanted to find someone who had credentials and good references when looking herself, Soldo figured other parents were having the same issues she had with becoming successful. Therefore Soldo came up with and launched NannyPro so that other parents like herself could find important information about caregivers with more ease, and a peace of mind after doing so. NannyPro succeeded so well, by being pushed to the top of the search engine with strategy. "Soldo attributes the dramatic increase to search engine optimization, a technique in which keywords and other elements of page design improve quality and website traffic when search engines are used". This optimization strategy helps get a company's name to be towards the top of the page when relevant phrases are typed into major search engines such as Google. Soldo achieved this by first hiring a consultant to learn from, before continuing on with the strategy and using it for her website herself. This strategy has clearly been working, for by 2011 the site already had 57,000 nannies and babysitters uploaded onto it, grown from 15,000 the year before (ts first year).

For the family member
After making an account, you simply type what type of caregiver you are looking for (Nanny and Babysitter options) and the area where you are looking, and the website generates as many nanny or babysitter options that are available. Each candidate then is listed with a short bio including their age, payment rate, certification information, and a background check option. If you find a candidate you like, you can begin contacting them by clicking on the "contact" information. At that point, you can conduct an interview in which NannyPro also helps out, as the website gives families possible interview questions they can ask possible candidates.

The candidate
In order to apply to be a caregiver option on the site, after making an profile, you pay for a background check as well as take a Nanny Basic Skills exam which asks questions related to " Health, Safety, Nutrition, Professionalism, and Child Development." If a family ends up liking and picking you, then you will be contacted by them and the process will begin.

It's Purpose
The purpose of NannyPro is to give parents the knowledge about caregivers so they can be sure their children are safe, for there have been instances in childcare past of children being injured or killed. It also exists to respond to alternatives such as publicly funded childcare that parents can send their children to, so the care can fit the quality of the child's home. Some parents may find childcare to be exactly what they are looking for, and of great quality. Others may only see bad examples of Childcare such a places with poor quality think less of it, and then turn to NannyPro for a different option.

Effects
Parents and/or caregivers can work right by their homes, if they so choose, so the effects of convince for both parties is excellent. The effects of NannyPro on the child however, depend on the temperament of the child them self, just as the effect of any type of child or maternal care goes.

Connections
Other than it's website, NannyPro has a Facebook and Twitter outlet for the public to follow. These outlets are geared towards parents, as they list links to activities or tools for raising children.

Main Audience
While direct parents in general are the biggest audience, women tend to be advertised to in particular, as this article was listed in "The Balancing Act" which has a heavy audience of women.