User:Srpollock

I have a rich IC design and EDA marketing background. I started my career as custom chip designer at Texas Instruments. After a successful chip design career, I moved into high technology marketing, first in the semiconductor industry and later in the EDA industry. Prior to joining S2C (http://www.s2cinc.com), I was an independent marketing and sales consultant with a primary focus on launching emerging companies. My EDA clients included: Anasift, Beach Software, Cadence Design Systems, IC Manage, JEDA Technologies, S2C, and VCX Software. My consumer electronics clients included Adaptive Sound Technologies and HiBox.

Before that, I was VP of marketing at Real Intent, where I helped launch the company and set up the international distribution channels. My previous roles include Group Marketing Director for Verification Products at Cadence Design Systems, and VP marketing at Design Acceleration (acquired by Cadence). I have published numerous articles and was chairman of the EDAC Emerging Companies committee. I hold a BSEE from Drexel University.

Specialties I have a very broad marketing, sales, and business development background that enables me to wear as many of the business hats that are required to launch a company and move it to the $25M to $50M size. I am very well connected and respected in the EDA industry that has helped me to set up distribution channels, manage joint ventures, and to negotiate mergers and acquisitions. My strong technical background is invaluable in understand customer issues and in communicating my company’s solutions.