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The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories examining technology that describe social effects of computer-mediated communication. With advancing technology it is becoming increasingly researched what the effects of having the control of being incognito on the web, and also having profiles that represent ones person is doing to relationships and communication in our lives. The SIDE model provides an alternative explanation for effects of anonymity and other "deindividuating" factors that classic deindividuation theory cannot adequately explain. To understand the model of deindividuation, it is described by scholarly articles as "the situation in which individuals act in groups and do not see themselves as individuals, thereby facilitating antinormative behavior". Furthermore, research on social identity model of deindividuation investigates prosocial behavior, prevent social disturbance and prevent child prejudice. It is said that conformity to group norms is a large part of deindividuation when understanding social identity with in it. The model suggests that anonymity changes the relative salience of personal vs. social identity, and thereby can have a profound effect on group behavior. While other studies on this suggest that the identification of self through online groups lessens ones actual idea of personal identity outside of online spaces; concluding that even when personal identity is seemingly salient in online spaces it still further disassociates the person with themselves outside of online communities

10/18/18 Citation exercise
With advancing technology it is becoming increasingly researched what the effects of having the control of being incognito on the web, and also having profiles that represent ones person is doing to relationships and communication in our lives.... To understand the model of deindividuation, it is described by scholarly articles as "the situation in which individuals act in groups and do not see themselves as individuals, thereby facilitating antinormative behavior". Furthermore, research on social identity model of deindividuation investigates prosocial behavior, prevent social disturbance and prevent child prejudice. It is said that conformity to group norms is a large part of deindividuation when understanding social identity with in it.