User:Ssobotka21/sandbox

Propability is a measure of advertising effectiveness that focuses on the ability of a real estate property to be easily found on the internet and to attract well-qualified renters. Steven Sobotka, cofounder of E-Rental Tools, claims to have coined the usage of the term in this manner. It is based upon a set of proprietary metrics developed to provide a quantitative rating system for real estate properties. It is related to marketing performance measurement and management.