User:Staiy/sandbox

Staiy
Staiy aims at being the point of reference for sustainable fashion shopping. Most of the brands have their own personal user base, but lack in exposure. By taking advantage of the network effect and of the variety of styles that the brands jointedly cover, Staiy can address a larger user base. The mission is to accelerate the transition towards sustainable fashion.

The algorithm serves the purpose of making the user experience personalized and unique. It is able to detect one item’s style from its picture, and consequently match it with the user’s preference. Using this approach, items are clustered in a style-based way and therefore the recommendation is more varied in respect to simple recommendation engines.

The sustainability of the brands is defined under five pillars: Water, Air, Materials, Workers and Commitment. Under each pillar, there are some certifications helping in the evaluation (such as GOTS, FWF, PETA) and the whole admission process for brands is run by the sustainability officer. A long and detailed questionnaire assessing traceability, transparency, and general practices in relation to the SDGs.

The result of the evaluation translates into points per pillar, assigned to each brand. These points are part of the reward system that is put in place: users can collect them by purchasing the better way and with other in app actions. Once they collected enough, the points can be converted into a donation that Staiy will perform to the chosen cause by the user.

The marketplace is both an app and a website and it’s free to use, reflecting the vision of the company: bringing sustainable shopping to every customer. An accessible platform with AI personalized experience, to make the sustainable fashion market a strong alternative to fast fashion.