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Yumilicious is a self-serve, frozen yogurt franchise known for unique sweet and tart frozen yogurts. There are currently 15 locations in the United States of which 13 locations are in Texas and 2 located in South Carolina.

Background
The first Yumilicious yogurt lounge opened in the Cityplace neighborhood of Uptown, Dallas, Texas (USA) on October 14, 2008. Originally known as Yogilicious, the company was concerned that it, "sounded too much like the names of other frozen yogurt stores," and changed the name to Yumilicious in 2009.

Yumilicious launched a mobile customer loyalty program with mobile consumer engagement platform, Mocapay, on May 10, 2012.

Management
Yumilicious founders include Christian Le (President), Salina Pham (CEO), and Winston Phan (Secretary). Beatrix Hofker, a multi-unit Yumilicious franchisee, joined the company in 2012 as Treasurer.

Menu
Yumilicious offers a wide selection of yogurt flavors containing Live & Active Cultures. They are most notably known for their unique and exotic propriety tart yogurts including avocado, pink guava, papaya, and coconut.

The company launched a do-it-yourself yogurt shake known as, "Shake-a-licious" on May 24, 2012.