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DEX New York
DEX New York is an American cosmetics company that specializes in mineral make-up without the use of mica or bismuth oxychloride as its base, as well as incorporating advanced anti-aging formulation into its powdered cosmetics. Its product line includes DEX New York Cosmetics, as well as like-branded make-up applicators and accessories. Meanwhile, its studio in New York's Fifth Avenue offers personal make-up services to celebrities, socialites, and brides.

History
Prior to creating his make-up brand, Trinidad-born Dexter Phillip studied theater and media communications at Marymount Manhattan College, as well as journalism at Columbia University. He then opened La Mode New York, an image consulting company, and worked as a fashion stylist for magazines and advertising campaigns. His clients include R. Kelly, former Miss Universe Wendy Fitzwilliam, and Tamar Braxton among others.

Together with partner Daniel Padnos, Phillip founded DEX New York in March 2008. It consists of his mineral cosmetics line and a private beauty-and-photography studio in 65th Street in downtown Manhattan. The company moved its studio to a 750-square-foot space in Fifth Avenue in 2010, with Lady Gaga as their first client. The new studio is meant to be exclusive, as it can only accommodate two clients at a time and does not have a street-side window to ward off paparazzi.

Meanwhile, DEX New York Cosmetics has expanded into over 120 products, including mineral-based skin products, powders, eye shadows, lipsticks, and sunless tanner. The company has partnered with Shafer Plastic Surgery in January 2013 to offer DEX MedSpa, a suite of non-invasive skin treatments.

DEX New York has also gained a following among celebrities and New York socialites, including Carrie Underwood, Beyoncé Knowles, Jennifer Hudson, and Rihanna among others.

Formulation
The cosmetic products of DEX New York do away with using mica and bismuth oxychloride as its base. Both minerals can be too shimmery on the face, which becomes worse with camera flashes.

Instead, DEX New York uses "DEX Peptide Complex" as its core base, which "combines a matrix-fibroblast stimulant with Palmitoyl hexapeptide-14 and a plant-derived extract". The company claims this formulation acts as a wrinkle-reducing agent while stimulating the production of collagen. In addition, the complex is combined with 24-karat colloidal gold, which claims to allow an efficient penetration into the skin while keeping the make-up on the skin without drying.

The company also assures consumers its products are "cruelty-free, hypoallergenic, sun protection formulated, and eco-friendly".

Product Line
DEX New York Cosmetics consists of three categories: Skin, Eyes, and Lips. The company also offers a variety of make-up brushes and accessories such as brush shampoo and face towelette.

Skin
• Mineral Tinted Hydrator • Mineral Illuminator • Mineral Retouch • Mineral Pressed Foundation • Mineral Pressed Bronzer • Mineral Finishing Powder • Mineral Loose Foundation • Mineral Pressed Blush • Mineral Luminescent Powder • Mineral Glow • Body Glow Sunless Tanner

Eyes
• Mineral Pressed Eye Shadow • Mineral Loose Pigment Eye Shadow • Luxe Cream Eyeliner

Lips
• Lipstick • Lip gloss • Revita-C Lip Therapy

External Link
Official website

Version 2
DEX New York is an American cosmetics company that specializes in mineral make-up without the use of mica or bismuth oxychloride as its base, as well as incorporating advanced anti-aging formulation into its powdered cosmetics. Its product line includes DEX New York Cosmetics, as well as like-branded make-up applicators and accessories. Meanwhile, its studio in New York's Fifth Avenue offers personal make-up services to celebrities, socialites, and brides.

History
Prior to creating his make-up brand, Trinidad-born Dexter Phillip studied theater and media communications at Marymount Manhattan College, as well as journalism at Columbia University. He then opened La Mode New York, an image consulting company, and worked as a fashion stylist for Ford Models. His clients include R. Kelly, former Miss Universe Wendy Fitzwilliam, and Tamar Braxton among others. Together with partner Daniel Padnos, Phillip founded DEX New York in March 2008. It consists of his mineral cosmetics line and a private beauty-and-photography studio in 65th Street in downtown Manhattan. The company moved its studio to a 750-square-foot space in Fifth Avenue in 2010, with Lady Gaga as their first client. The new studio is meant to be exclusive, as it can only accommodate two clients at a time and does not have a street-side window to ward off paparazzi. Meanwhile, DEX New York Cosmetics has expanded into over 120 products, including mineral-based skin products, powders, eye shadows, lipsticks, and sunless tanner. The company has partnered with Shafer Plastic Surgery to offer DEX MedSpa, a suite of non-invasive skin treatments. DEX New York has also gained a following among celebrities and New York socialites, including Carrie Underwood among others.

Formulation
The cosmetic products of DEX New York do away with using mica and bismuth oxychloride as its base. Both minerals can be too shimmery on the face, which becomes worse with camera flashes. Instead, DEX New York uses "DEX Peptide Complex" as its core base, which "combines a matrix-fibroblast stimulant with Palmitoyl hexapeptide-14 and a plant-derived extract". The company claims this formulation acts as a wrinkle-reducing agent while stimulating the production of collagen. In addition, the complex is combined with 24-karat colloidal gold, which claims to allow an efficient penetration into the skin while keeping the make-up on the skin without drying.