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The Titanic The RMS Titanic was a tragic sinking. Titanic sank in the early hours of April 15, 1912, off the coast of Newfoundland in the North Atlantic after sideswiping an iceberg during its maiden voyage. Of the 2,240 passengers and crew on board, more than 1,500 lost their lives in the disaster. The RMS Titanic was built by the White Star line, which was a competitor to another shipbuilding company, Cunard. In 1907, Cunard made major waves by building the Lusitania and the Mauretania, which set speed records crossing the Atlantic. To compete, White Star Line decided to build several large vessels known for their comfort instead of their speed, according to the Encyclopedia Britannica: the Olympic, the Titanic and the Britannic.