User:Stellarockmusic/sandbox

Stella Rock.com
Stella Rock stellarock.com was founded by Brandon Jones in Australia in 2014. The website is dedicated to independent music artists and their fans. The aim of the site is mainly artist promotion and music sales via its main feature the top 40 chart lists, which indicates sales and clicks on the song. It has 3 categories that include singles, albums and videos. This allows the fans and artist to get a sense of how they are performing in a market of their piers and without major label influence. It also creates a portal whereby everyone else can take notice of who is charting, thus increasing exposure to the artists profile through the competitive chart system. The chart changes in real time in conjunction with the activity on the site.

Stella Rock is designed to make it easier for unsigned smaller artists to get more exposure and sell their music online. The site encourages an artists transition for unsigned to signed, vie its top 40 chart. It is a one-stop shop for musicians and fans. Artists can create a profile with social media links, they can upload music, photos, videos, touring information, classifieds and view fan comments. They can also sell music online. Fans can also create a profile and listen to music for free as well as send comments to artists, upload photos and buy music.

'''The story of Stella Rock stellarock.com by founder Brandon Jones. ''' The music industry today with the advent on the World Wide Web was supposed to make it easier to get music out there to a bigger worldwide audience, right? That’s what I thought, I had what I felt was a great song and great video but I only managed around 2000 hits on YouTube with 0 sales on iTunes. I feel it is harder than it has ever been to get discovered or make a meager living selling music on the net. What is happening is that there is something like 100 hours of footage being uploaded to YouTube every hour and music specific website like iTunes are increasing there catalog at a rapid pace as well. So even if you have a killer song and video to match, you still have to compete with so much content, including cats and dogs doing some crazy stuff on YouTube or an almost endless catalog of music on iTunes. The chances of you breaking is getting harder and harder. Talent and hard work are still very important, and building a local fan base offline can help your chances immensely. But why do we have to be content with a local audience if the web is there with the world just waiting to hear us. So I came up with an idea for a web site, Stella Rock (rock star backwards).

I thought back to the day when you could just hang out at you local record store. Yes I know there would be a lot of young ones out there that have never had the chance to even walk into one. What you would do was walk up to the counter they would have a small printed piece of paper with the latest top 40 singles and albums you would pick one of these up, then ask the guy behind the counter what was new and cool, you could listen any track you wanted on a turntable pair of headsets next to the counter. Then you would sort through the bins of vinyl in the hope of discovering something fresh that you could be the first to tell your friends about and let them know how hip you were being in the forefront of a new wave sound. Hopefully we have created this experience as close as possible over the web.

What I wanted to do with Stella Rock .com was to recreate this experience online. Even take it one step further so fans can have direct contact with their favorite artists via a comment section on the bands profile page. I wanted to create a hub where unsigned artists can submit music, videos and pictures and sell their songs and albums. So not only will your fans go to the site but other bands and artists, and their fans will go they’re as well. With everyone in the one place it gives people a chance to explore and discover new music, just like looking through the record bins. The benefit to the artist is a whole lot of people looking for something new can find them and it is a worldwide audience. Stella Rock is extremely independent music specific so those people who are not into main stream or just want more variety in music to listen to can find that here. It is a place where unsigned artists can not only sell their music but it is a place to be heard above the noise of the internet, which after all is why we make music in the first place we want people to enjoy it as much as we do.