User:Steven.Cavanaugh.MBA/sandbox

eFinancial Communications, Inc.
eFinancial Communications, Inc. is a privately held company that services financial institutions with predictive analytics, regulatory communications delivery, and IT consulting.

History
eFinancial Communications was founded in 2010 by CEO Sandeep Shah. The first year was spent developing the technology, and in early 2012 the company was incorporated and the first product was launched. In January of 2012, eFinancial Communications was awarded on to the Microsoft BizSpark program, a program that provides support to software engineers. In September of 2012, the company was selected to enter in the CONNECT Springboard Program and Capital Competition. After completing the Springboard Program, eFinancial Communications was named one of 6 winners in the Digital Life category of the Capital Competition. This win earned the company an opportunity to enter a pitch competition organized by Bay Area incubator Plug and Play Tech Center in May of 2013. eFinancial Communications was named one of 8 winners and got $25,000 in a convertible note in exchange for a 5 percent ownership stake in their companies. The key benefit, however, is a slot at the annual Plug and Play Expo Day in September, which is attended by over 100 venture capitalists from Silicon Valley and elsewhere.

Technology
The platform was designed as a rules-based business intelligence engine specifically built for the financial industry. There are two primary elements to the intelligence engine. The first one aligns the correct disclosures and disclaimers with the corresponding regulatory requirements. The second element intelligently aligns graphics, text, and product placement within a communication to the inferred preferences of the recipient. This is a predictive analytics technology that aggregates and analyzes data about the recipient in a statistical model to construct a profile of that persons’ demographics, psychographics, behavior, click behavior, social networks, locations, online and offline transactions, stages of a buying process, life cycle stage, and other choice modeling inputs. The purpose of this technology is to drive cross-sales from a required communication that is normally discarded.

Smart eStatements
The Smart eStatement is a product that tailors an electronic bank statement (or other required communication, such as privacy policy updates) to the inferred identity of the recipient, and includes product placement on behalf of the issuing financial institution. The efficacy of the product placement relies on the personalized design and targeted messaging of the email to increase the likelihood that the recipient will pay attention.

eFC Analytics
eFC Analytics is a data service that aggregates consumer information and processes it in a statistical model that scores each person’s profitability and risk to the bank, as well as their propensity to buy a given product.

IT Consulting
The IT Consulting service focuses on initiatives such as Business Process Improvement, retiring Legacy Systems, building new business units, and custom software development for financial institutions.

Press
CEO Sandeep Shah was quoted on regulatory developments in the financial industry by San Diego news publications The San Diego Daily Transcript.