User:StevenDWright/sandbox

FOMO models

FOMO Models was founded in London by Robert Wilson in 2018.

Type 		Private Industry 	Fashion Founded 	2018 Founder 	Robert Wilson Headquarters 	East London Website 	fomomodels.com

COMPANY Originally a freelance model scout for Next, Select and Elite, Robert Wilson formed FOMO in 2018 to find and develop the careers of new models and to help social influencers build their Instagram followings and enlarge their appeal to fashion brands.

Primarily a motheragency, FOMO is the first link in the chain of modelling and is responsible for finding new faces and then placing them with model agencies around the world. They continue to watch over and advise their models as a mother would...

FOMO, an acronym for “fear of missing out” is a term Wilson felt summed up the modelling industry's constant desire to discover the freshest new faces. “The name came to me as I was showing models to various agencies, where I could see the agents sometimes signing people because they didn’t want the competition to have them. It’s what scouting and the modelling industry is fuelled on”...

Based in East London, FOMO has a strong street style and is now possibly the most racially diverse agency in the UK with around 95% of its models being black and mixed race.

Model Clara Louise, star of Gucci’s 2020 spring/summer campaign, is a recent FOMO signing after Wilson spotted her eating fried chicken in Hackney. Originally working as a cleaner, Clara quit her cleaning job when she booked Gucci and became a full time model.

FOMO models have appeared in ad campaigns for ASOS, Calvin Klein, Tommy Hilfiger, Burberry, D’Squared2, Stone Island, Nike, Adidas, Dolce & Gabbana, Versace and Gucci. On TV they have cast contributors to ITV’s Love Island and Netflix's Too Hot To Handle.

SOURCES

https://www.thebalanceeveryday.com/what-is-a-modeling-mother-agency-2379419

http://boyz.co.uk/robert-wilson-from-fomo-models-on-how-his-agency-is-focussing-on-black-and-mixed-race-models/

http://fuckingyoung.es/unsung-reality-modeling-meet-robert-wilson-chief-founder-fomo-models/

https://www.wimbledonguardian.co.uk/news/18852288.rags-riches-director-fomo-models-wimbledon/

https://www.influencive.com/male-model-rahul-ravi-talks-about-staying-motivated-during-covid-19/

https://azbible.co.uk/the-modelling-industry-during-lockdown-read-all-about-it-directly-from-robert-wilson-director-of-fomo-models/

https://www.nevsmodels.co.uk/models/clara-l