User:StevenDossey/sandbox

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Purple Toad Wineryis a brand of wines made in the city of Paducah, Kentucky by Dossey Vineyards LLC. The Dossey Family headed by Allen and June Dossey have produced wine commerically since 2009. Disliking selling his own grapes to other winemakers, Allen Dossey decided to turn all of his hard work into 19 varieties of award-winning wines. The namesake of the brand, Purple Toad, is a Costa Rican tree frog. The name "Purple Toad" originates from the use of one's feet the press red wine grapes, with the result being purple toes.

Vineyard
The winery has about 2 acres of grapes on premises, with the winery buying 90% of the fruit it uses to produce wine from growers around the county. The winery has the following varietals: Cabernet Sauvignon, Cabernet Franc, Merlot, Pinot Noir, Chardonnay, Riesling. The vines were planted in 2000 after being inspired by a family trip to Napa Valley.

Wines
Purple Toad Winery has 19 types of wine. They include:

Cabernet Franc
- Soft Dry Red, made from Kentucky grown grapes lightly aged on medium toast French Oak.

International sales
In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute the Yellow Tail wines in the United States. In 2001, it sold 112,000 cases, a number that jumped to 7.5 million in 2005, helped by distribution through Costco.

Yellow Tail has enjoyed similar success in the UK which, in 2000, began importing more wine from Australia than from France for the first time in history.

Both research and experience demonstrates that most consumers today, especially when buying New World wines, want to buy wine by variety and brand name. Young consumers in particular tend to avoid what they consider to be confusing and pretentious wine labels characteristic of some Old World wine bottles.