User:Stokhi1/Social media in the fashion industry

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=== Funneling down to how the power makes designer change their ways of operating, a very vivid example of one of the industry-leading designers Marc Jacobs helps add to the discussion. The author Nebahat Tokatli claims, “Marc Jacobs makes an especially rich subject for a case study for several reasons. First of all, he is an intriguing subject because, even though he values his own creative talent as much as other designers, he explicitly acknowledges that creativity in fashion is a social process, and that total originality is a myth. He is known for his self-identification as a postmodern fashion designer and his self-conscious understanding of his role as a cultural arbiter in a global world.” This builds upon the idea of how his work ethic was about what appealed to him and how he believed his styles to evolve as a social cascade. Whereas, compared to today’s work style of Marc Jacobs that is evident from his social media that is put together in a way to reflect how his art is inspired by all things around him. The statement wherein it claims that Marc Jacobs ‘explicitly acknowledges creativity is a social process’ redeems him to be one of the best subjects to take an example of. Talking about his character and working style visible through his Instagram, it is easier to focus light on the fact that total originality is a myth and as the world progresses it becomes easier to move forward with copying each other blatantly due to the vast availability of individual work. Looking at the evolution of how he presented and operated within his brand compared to how he presents his work selectively now is distinctive of the ===