User:Stottyjps/sandbox

Voi Jeans
Voi Jeans is a men’s and women’s fashion brand based in Preston, Lancashire. The brand launched in 1988 after the three Bux brothers gained inspiration from a trip to Italy. 'Voi’ meaning ‘you’ in Italian, was a crucial decision in the making of the brand to keep the consumer in mind at all times. 2009 saw the brand expand from denim only to a full apparel range featuring accessories. The design, approving and the sourcing of materials has always remained in house.

Customer Base
In 1989 Voi Jeans stocked its first independent’s across UK and Ireland. The brand is now stocked in over 300 retailers worldwide; including BANK, ASOS and Footasylum. The growing UK demand saw Voi Jeans open a standalone showroom in Camden, London. In 2010 the brand opened a flagship store in their hometown of Preston, featuring two floors and an eatery, solely dedicated to the brand. This later closed in 2012.

Misconceptions
Over the years there have been many misinterpretations of what the word ‘Voi’ means. People believe that this is actually an acronym for Voice of Islam, affecting the brand identity. "Voi" means "You" in Italian.

Charity Work
2014 has seen the brand nominate Help for Heroes as their ‘Charity of the year.’ As most soldiers fit the core customer demographic of the brand, Voi aim to fundraise all year round to support the wounded and the local recovery centres across the UK. Events so far include the Help for Heroes Colossal cake sale, The Bupa Great Manchester run, and the National football tournament – The Voi cup