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ASTRO Studios is an internationally recognized, American design firm in San Francisco, California, United States ASTRO creates products, brands and experiences for a wide range of industries, typically including a pop culture infused blend of technology, lifestyle, fashion, sporting and consumer goods.

Founded in 1994 by Brett Lovelady in Palo Alto California, Astro Studios moved to San Francisco in 2000 and is currently led by partners Brett Lovelady, Kyle Swen and Jim Goodell.

Early notable products designed by Astro Studios include, the original Compaq IPAQ Pocket PC, Alienware Computers and Microsoft’s Xbox 360 and Xbox 360 accessories In 1999 Astro Studios received two Design of the Decade Awards by BusinessWeek / Industrial Design Society of America (IDSA), one for the Kensington Smart Sockets and the other for the Nike’s first electronic products, the original Triax SportsWatch series, which also won the first IDSA Catalyst Award for impact in design and business.

Recent notable programs include the design of the Boxee Box, Zune HD, OnLive gaming hardware, the branding and product design of start-up Sol Republic and brand makeover of Hydrotec, makers of eco-friendly paintballs.

In 2006, Astro Studios recognized an emerging market for professional grade video gaming accessories and spun-off another business titled Astro Gaming, which produces premium gaming headsets and accessories. Astro Gaming was acquired by Skullcandy in April of 2011 and placed #13 on Inc. 500’s list of the America’s Fastest Growing Companies in 2011.

Astro Studios has been recognized with accolades from a wide range of design and business organizations, including Red Dot awards, the AIGA 365 Awards , the Chicago Athenaeum Good Design Award, and the ID Magazine Design Annual awards.