User:Stuart2009/Internet advertising bureau

The Internet Advertising Bureau UK (IAB) is the UK's trade association for digital advertising. With over 480 members, it's run for the leading media owners and agencies in the UK internet industry. The IAB aims to work with members to ensure marketers can identify the best role for online and the mobile market, helping them engage their customers and build their branding.

Key functions of the IAB include disseminating research, organising regular events, acting as an authoritative and objective source for all internet advertising issues and promoting industry-wide best practice.

Richard Eyre is chair of the IAB. Guy Phillipson is chief executive of the IAB. Phillipson was named Digital Person of the Year by Revolution magazine in 2006.

The IAB's offices are based at 14 Macklin Street, London, WC2B 5NF.

Members
IAB member companies range from large online media owners, more traditional media owners through to media agencies, creative agencies and technology companies. The IAB also offers UK advertisers complimentary membership.

Working groups
IAB UK’s working groups aim to provide a collective voice to shape, educate and encourage the betterment and growth of the new media industry. There are currently 15 IAB working groups:


 * Affiliate Network Marketing
 * Behavioural advertising
 * Business to business (B2B)
 * Display council
 * Email Marketing
 * Game advertising
 * Internet Advertising Sales Houses (IASH)
 * Leadership
 * Mobile Advertising
 * Online lead generation
 * Regulatory Affairs
 * Research
 * Search Marketing
 * Social Media
 * Talent (training and careers)
 * Video Advertising

Research
The IAB produces market leading research and case studies covering key areas of digital marketing by working with a variety of partners from across the industry. Subjects covered include online adspend, advertising effectiveness, online audiences, business to business, broadband, e-commerce, European research, in-game advertising, media agencies, online video, online & other media, standards & guidelines and social media.

The IAB also produces the twice yearly IAB adspend survey, carried out in association with PriceWaterhouseCoopers.

In May 2009 the IAB also published the IAB mobile adspend study 2008, the first research of its kind into the value of the mobile advertising industry, which showed that the UK market grew by 99.2% year on year, and was worth a total of £28.6m in 2008.

Mobile
In November 2008, the IAB appointed Jonathan Mew as its first head of mobile as it looks to ramp up its commitment to increase mobile advertising in the UK.

In July 2009, the IAB released five recommendations for brands rolling out mobile ad campaigns, following a test campaign run with Nestle. The recommendations were that mobile can be used to raise awareness of a brand; mobile ads are effective across all demographics; engaging publisher sites improve ad recognition; mobile ad campaigns must have a clear focus; and campaigns are more effective when something of value is offered.

Events
IAB UK organizes over 50 events a year focusing on everything from educating the marketplace to networking. Events include seminars, workshops, forums, debates and roundtable discussions held throughout the year. The IAB also hosts Engage, the renowned annual conference which has featured leading keynote speakers such as Bill Gates, Sir Martin Sorrell and James Murdoch. In 2008, Yahoo! chief executive Jerry Yang delivered the keynote address, urging greater investment in new technologies. Also speaking at the event was Culture secretary, Andy Burnham.

Behavioural advertising
In March 2009, the IAB developed a set of self-regulatory Good Practice Principles for online behavioural advertising due to come into force on 4th September 2009. These Principles are designed for businesses that collect and use data for behavioural advertising. They are based upon offering users notice about data collection, choice as to whether to participate and education about behavioural advertising and its benefits. Signatories of the Good Practice Principles include AOL, AudienceScience, Google, Microsoft Advertising, Phorm, Platform A, Specific Media, Wunderloop, Yahoo! and SARL.

The IAB has also created youronlinechoices, an information portal to educate consumers about online behavioural advertising.

Awards
IAB and Microsoft Advertising Creative Showcase Awards – these monthly awards celebrate the very best in digital creativity.

The IAB/Sky Digital Innovators Award – launched in 2008, this initiative rewards new and innovative products, original services or even brand new marketing theories in the digital space.

Communication Tools

 * The IAB's website holds research, guides to all internet marketing disciplines and all the latest news and information on the IAB's educational events.


 * The IAB has a social media presence on Twitter, Facebook, LinkedIn, Flickr and YouTube.


 * With the help of its members, the IAB produces a number of documents each year on key topics in the online industry. Topics range from display advertising to search, mobile to affiliate marketing and in-game advertising.


 * As well as a monthly events email newsletter, the IAB provides a round up of all the latest online advertising news and a regular summary of what the IAB’s been up to.


 * The IAB also offers bespoke presentations for UK advertisers or agencies needing an overview of the market and the tools available at either introductory, intermediate or expert level.