User:Studentuw123/Evaluate an Article

Which article are you evaluating?
Amazon Marketplace

Why you have chosen this article to evaluate?
I chose this article because it was on the business projects page and I think e-commerce has picked up tremendously in the past few years due to social media platforms. This article was also been rated as a C-class article, and it has low-importance on the business project's scale. So I thought evaluating it wouldn't hurt. There was one section with some information that I thought could have other sections for it.

Lead Section
The introductory sentence could be more concise, They accurately describe what it is but the sentenced could be changed and shorted. For example to shorten it I would say "Amazon marketplace is an e-commerce platformed owned and operated by Amazon that enables third-party sellers to sell products on an online marketplace." They put in information about how sellers can sell new or used products and said that this is alongside Amazon's regular offerings. I don't think that information was needed. The overview also doesn't describe the major sections of the article. There is the contents page but nothing about it in the overview. There is one sentence that had content that I thought would have their own section. They state, "There are three major paths third-party sellers can take on amazon. Wholesale, private label, and retail arbitrage." There was no further explanation to what any of these were and how Amazon helps with the selling of these paths. I think the overview could have been two paragraphs at most and some of the overview could have been made into other sections.

Content
I think some of the content on this page was relevant, however, there needs to be more information about how a seller can sell on the platform in its own section. All of the sections posted don't seem like they necessary belong in the article unless there was more content included. For example the section on locations is the second link in the article, I think this section should be further down on the links. Overall the information provided on this page seems thrown together, it doesn't flow. I also think this article needs a 2022 update for some of the information because Amazon marketplace has boomed in the e-commerce community over the past year. I didn't see the article discuss equity gaps either.

Tone and Balance
In both the Overview and Criticism sections, there is some language used that makes it seem like the writer used some language that showed bias. In the overview section, a sentence seems like the language could be bias, "these aggregators operate a buy-and-build model, deploying capital to acquire attractive brands and leverage in-house operation expertise to increase growth..." I think some words could be changed like attractive and leverage. In the criticism section more bias is shown. For example, "Rules meant to protect sellers have also been weaponized," it makes it seem like the author feels some negativity with using that word "weaponized." Writing a criticism section can show difficulty in reaming unbiased, if the writer would have said something along the lines of "according to X..." and then went on with the sentence, I felt they could've made it work.

Organization and Writing Quality
I didn't see many grammar or spelling errors in this article, but I do think some sentences should be rewritten to be more concise. Some of the wording can be awkward at times. The article is broken into sections however, they do not reflect the major points of the topic.

Images
There was only one image and it was a map highlighting all the countries Amazon Marketplaces offer and it was the Wikipedia writers own work so it met the copyright regulations. There were no other images, so maybe if the Amazon logo was added that could add more to the page.

Talk Page Discussion
The most recent additions to the talk page include someone in 2016 saying that adding in the mechanics of shipping costs would be important. And the most recent updated was in April 2022 when someone corrected one of the references. It is rated as a C-class article and is rated as low-importance for the business projects scale.

Overall Impressions
This page definitely needs more information added. The article had a good introduction and was organized. however the information in the overview section needs to include the topics discussed in the article. And there needs to be more sections added above the sections included in this article. I think this article is underdeveloped. Although there are a few sections of information, they don't seem relevant to other things as I reader I am curious about knowing when it comes to Amazon Marketplace.