User:Subhasree T/sandbox

Biography
SUBHASREE THANIKACHALAM is the senior most small screen producer from the South Indian television Industry. Starting her career from the most popular SUN TV in 1994,Subhasree was instrumental in coining many new concepts and shows for television audience, especially the music lovers.

Her script writing abilities were first recognized by SUN TV and she has scripted most of the non-fiction shows that were aired during the early Sun TV days.

Career
In 1997, the launch of her first ever reality show for music titled: “Sapthaswarangal" became the talk of the town. By far even today,  remains the bible for many innovative rounds that are featured in all other reality shows today. Subhasree was instrumental in introducing many talented youngsters in the field of play back singing through her shows, as much that today most of the top rated play back singers are from her shows - KARTHIK, RANJITH, CHINMAYI, MAHATHI, HARICHARAN, SAINDHAVI, ROSHNI, RAHUL NAMBIAR, SRIVARDHINI, SEAN ROLDAN, PRADEEP, and many many more.

Journalist
Subhasree is also the first set of tamil television journalists, to have been on field work for most number of State and Central elections. Her courage and on-field confidence helped her produce some of the sensational stories that brought up a change in the society and political atrocities through her program "HELLO SUGAMA". She has been the personal campaign film in-charge for Ex Chief Ministers J Jayalalitha and M Karunanidhi. Also has been the exclusive Campaign films manager for M K Stalin, in Chennai Corporation elections, TTV Dinakaran for R K Nagar assembly elections. She continues to be the cultural journalist for many popular concert tours across the world, which are media partnered by MAXIMUM MEDIA. her works are featured in Television channels as well as their own web tv/youtube channel

Writing and producing
During her early days, her writing skills with a lot of humor was recognized by her mentor Suresh Chakravarthi, and he encouraged her to produce more comedy based skits. Her association with a few sitcoms featuring veteran comedians like Y Gee Mahendra and S Ve Shekar made her recognize as a multifaceted woman.

The first ever comedy sitcom of Tamil, combining live characters with animation, NAMMA NERAM - SUBBU - RUKKU, took the television industry by storm. The innovative feature in it - MASALA MIX. - Where she remixed the videos for songs became a rage. Till date, the concept is on SUN TV, taking various changes and forms. Apart from all this, she was the main script writer for movie analysis and song countdown shows.

Entrepeuner
In 2000, she moved on to start her own company MAXIMUM MEDIA, with her musician friend V K MANIMARAN. Her launch of the first ever Classical Carnatic Music series on television - MARGAZHI MAHA UTSAVAM was the biggest trendsetter for a different path in South Indian television. This is by far the most popular classical music festival in Chennai and has a world wide viewership, that is unmatched by any other event.

Her stint with talent hunts through music shows continued with "ABOORVA RAGANGAL" - a duet concept produced for STAR VIJAY TV. But her land mark show is "RAGAMALIKA" which created history by crossing 500 episodes-The first ever and one and only show without any change in format, time band, channel, or duration. Ragamalika went on to produce new comers to the music field in both forms of music - classical and devotional. Over 50 talents from RAGAMALIKA are professional musicians today, in some form or the other - instrumentalist, vocalist, song writers and such.

Her quest to reach out to the masses, especially the house wives saw vent when she came up with talent search for middle aged women with her show MAGALIR MATTUM. A statewide talent hunt and fun carnival that opened doors for many women entrepreneurs.

Not stopping there, Subhasree took another big leap in 2007 by launching LITTLE MASTERS - the first ever dancing reality show for children.

When all reality shows started to get stale and pompous Subhasree quietly launched a new wave reality show for music titled "HARIYUDAN NAAN-YAAR ANDHA NAAN' - with a bold announcement that this was a show to "learn" from the one and only Padmasri Hariharan, the musical genius of India. The concept of gurukulam came alive on TV and shook the world to the reality of proper training in music. For a change, this show produced complete musicians to the industry and the talents from this show are composers, music teachers, voice trainers, Fusion musicians, playback singers, Music producers, Independent music producers. A couple of them are string conductors in the Berklee Symphony Orchestra, Boston.

The pinnacle of innovation from Subhasree is however the “CARNATIC MUSIC IDOL" - the first and one and only reality show in the world for classical carnatic music. Sensational move that totally floored the television industry, where she broke all the myth that classical music is not commercially viable on television. The thumping success of Carnatic music idol, helped her take the big leap to take it international - CARNATIC MUSIC IDOL USA in the year 2011.

Events
Subhasree's knowledge of film music is vast and she is nick named "encyclopedia of tamil film music" Her memory for lyrics and back ground scores are her plus points and that is dubbed as one of the main reasons for all her music ventures to be a super hit.

Her inclinations are towards all musical geniuses in tamil films starting from G Ramanathan, till the young ones today.

She was directly involved in many ventures and productions where the Maestro Ilayaraja himself was a part, but the Everest of all, was the event "ENDRENDRUM RAJA " that she scripted and directed in the year 2011. A super hit event featuring all the leading musicians of India, spoke volumes about how a musically inclined person can make a difference to an event.

Having worked with almost all music legends in India, her service to music especially classical carnatic music is unmatched.

In the past few years, she has also converted herself into a successful overseas event operator by producing top notch musical events all over the world, featuring world class musicians, theater artistes like Y GEE MAHENDRA, CRAZY MOHAN, and many others.

She has also associated herself in touring some of the best Stand up comedians from EVAM.

Presenter and Curator:
Innovative concepts based on various aspects of Music, curated and presented by Subhasree Thanikachalam, is the latest sensation all over the world. Her witty presentation with facts and trivias that are very rare and interesting, makes these shows much sought after and Super hits that are staged repeatedly.

Her own conceptual presentations namely:

ILAYARAJA SALUTES THYAGARAJA – a fusion tribute to the Master and the Maestro

KAVERI TO KODAMBAKKAM – the evolution of Indian film music tracing through all forms of music and dance.

PAPANASAM TO PANNAIPURAM – The changes in the classical roots of tamil film music.

VISWA RAMA DASAN -  a tribute to the trinity of tamil film music.

MAKKAL THILAGATHUDAM ORU MAYAKKUM MAALAI – a series of presentations in the centenary year of Makkal Thilagam MG Ramachandran

PAATTUM BHAVAMUM – A journey through Dance based songs presented live

KAAVIYAM VIYAKKUM MAHADEVAN – A series of shows to mark the centenary year of K V Mahadevan

KAVIYARASARIN NAVARASAM – A series on Kaviyarasar Kannadasan songs

CLASSIC CLASSICALS - For Margazhi MAHA Utsavam 2020

And many more.

She is the most sought after event planner in India.

As the creative head of MAXIMUM INTERNATIONAL INC, her events and tours are all over the world all through the year.

Her recent venture - the first ever carnatic theatre - MY FAIR THODI - is the talk of the world.

A R RAHMAN – live
Subhasree has recently taken up a series of shows with the Academy award winner A R RAHMAN – for live shows with leading Bollywood artistes across various countries namely – UNITED STATES, SINGAPORE,

Now Subhasree Thanikachalam is the creative head of the world’s first exclusive Classical carnatic web Tv – www.ragamalikatv.com . Not just concerts, but a whole lot of creative programming that involves classical carnatic music.

TV Shows & Awards
SAPTHASWARANGAL

NAMMA NERAM - SUBBU RUKKU

SUPER 10

ABOORVA RAAGANGAL

RAGAMALIKA

MAGALIR MATTUM

LITTLE MASTERS

MARGAZHI MAHA UTSAVAM

HARIYUDAN NAAN

CARNATIC MUSIC IDOL – India, USA, UK and Australia

 Landmark events  

QUEEN OF MELODY - a tribute to S Janaki - 2000

KALAKKA POVADHU KAMAL - a musical journey with Padmashree. Kamal Hassan - 2002

ANBUDAN HARIHARAN - the first ever supper theatre concert of India with Padmasri hariharan -2006, 2009

KINGS IN CONCERT - the first ever effort to bring in the two greats on one stage = SHANKAR MAHADEVAN and HARIHARAN -2010

KAMAL HASYAM – Crazy Mohan and kamal Hassan - 2011

ENDRENDRUM RAJA - with Maestro Ilayaraja – 2011

SARA VEDI VELU – A concept with actor Vadivelu - 2011

KARTHIK MUSIC EXPERIENCE (world over – USA, Singapore, Australia,Dubai)- 2014 till date.

SAINDHAVI – LIVE – World Over

HARICHARAN with BENNETT and BAND – USA and Australia

USA TOUR with SUPER SINGERS (VIJAY TV) - 2016

TRANCE – A world tour with Padmashree SHOBANA and her team.

HAZIR – Tour of the United States with Ustad ZAKIR HUSSAIN and HARIHARAN – 2015 & 2016

A R RAHMAN – 25 years of music celebration – Live show in Chicago - 2018

ANIRUIDH LIVE – in AUSTRALIA - 2019

 Awards 

Women achiever award - Lions Club, Chennai - 1999

Best director - Mylapore academy award – 2001, 2003

Best music show - Aboorva Raagangal – 2002

Top 100 women achievers for the year 2005 - INDIA TODAY

Best music show in South India - RAGAMLAIKA - RAPA AWARD 2008, 2009

Most innovative director - Vipanchee award 2010

Acheiver of the year - Chennai Round Table - 2012

Women entrepeuner of the year - Rain drops 2013

Outstanding contribution towards classical music - CLEVELAND USA 2013

Samudhra award for contribution to Classical music – 2015

Yuva Puraskar for contribution to arts – 2017

Kala vaani for achievement in art field – Bharat kalachar - 2018