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Book: The TOI Story - How a Newspaper Changed the Rules of the Game
"The TOI Story" (HarperCollins, 2013), authored by Sangita P Menon Malhan)is a book about the Times of India Group which transformed the mediascape in India in the 1980s and 90s. During this decade, it reinvented itself from a staid, conservative, low - profit group running multiple publications and journals, to a market - focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence.

At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.

“The TOI Story” is authored by Sangita P Menon Malhan and published by HarperCollins. Sangita is a former journalist with The Times of India. “The TOI Story”, however, is an independent account based on interviews with a few hundred people including editors, marketing heads, advertising professionals and independent analysts. Many of us think we know a lot about The Times of India and Economic Times because we read them every morning. But as you discover, or as Sangita herself did, we actually know very little. This book unravels the TOI story in all its dimensions.

http://www.mxmindia.com/2013/09/tracking-the-rise-rise-of-the-times-qa-with-author/