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Arcadia Watches
Arcadia is a historically significant Swiss brand of luxury watches established in 1858. In 1968 the brand ceased following a decline caused by the introduction of quartz movements. It was relaunched in 2007 by Claude Sanz, owner and President of Maison Bunter based in Geneva, and the first new Arcadia watch, the AC01, entered the market in 2010. Arcadia is a historically significant Swiss brand of luxury watches established in 1858. In 1968 the brand ceased following a decline caused by the introduction of quartz movements. It was relaunched in 2007 by Claude Sanz, owner and President of Maison Bunter based in Geneva, and the first new Arcadia watch, the AC01, entered the market in 2010.

History
The Arcadia brand originated in Fleurier, a small village in Val-de-Travers region of the Canton of Neuchâtel in Switzerland. Watchmaker Jules-Samuel Jequier was born in 1835 in Fleurier and  joined Bovet after training as a jewel-cutter and quickly climbed up the company ladder. In 1858 he founded Arcadia and positioned it as the top-of the-line among the five watchmaking brands of the Fleurier Watch Company, a manufacturer established in 1915. The company specialised in jewel cutting and designing watch calibers and had federated watchmaking farmers into working cooperatively. Known for its exceptionally fine quality, Fleurier Watch Company supplied movements for over a century to many watch brands. While Arcadia had started off producing movements, this was followed several years later by a watch line. Arcadia was in fact one of the earliest brands to sell its watches around the world, including China and South America, and it was a creative, avant-garde brand that became the flagship of the Fleurier Watch Company.

The brand sold watches until 1968, when, like so many mechanical watch companies, the advent of inexpensive quartz models led to its demise.

As well as being well-known for watchmaking, the Canton of Neuchâtel is also the home of Absinthe, an aniseed-flavoured spirit which is commonly referred to in historical literature as the green-fairy "la fée verte" ("the green fairy") in French.

Rebirth
In 2007, nearly four decades later, Claude Sanz re-launched the brand. Sanz is President and owner of world renowned jewellery watch house Bunter SA, based in a 17th-century farmhouse just outside Geneva. Claude is a trained geologist and mineralogist, a self-taught watchmaker and a 33-year watch industry veteran. His name is well known in watchmaking circles.

Bunter SA, works behind the scenes for companies that customized gem-set high-complication mechanical watches for some of the watch industry’s most prestigious brands. Bunter is responsible for the invisibly set baguette diamond watches that astound the world of watch-making every Basel Fair. Sanz bought the Arcadia brand several years ago, and it was the enthusiasm of a few friends and his own team at Bunter that in 2007 to set the wheels of rebirth in motion. The relaunch of Arcadia has led to it re-starting the Fleurier Watch Company, which is temporarily based in Geneva with all movements assembled there All sixty of Bunter’s employees worked on the first Arcadia watch, the AC01 chronograph, at different times for a few hours per day performing varied watchmaking crafts, such as design and case-making or movement assembly. In steel and titanium and designed in the spirit of the Arcadia brand, the AC01 acknowledges Arcadia’s heritage whilst using present day technology. A limited edition of 275 pieces launched in January 2010 at the Geneva Time Exhibition.

Arcadia is backed by Bunter, which has given its most valuable asset of its vast experience and knowledge to this brand. This highly synergistic relationship made sense as Bunter was already conceiving and managing high-end watch projects for the watch industry.

Models

 * Arcadia 1859 pocket watch
 * Arcadia watch circa 1880 with engraved bezel and lugs
 * Arcadia wristwatch circa 1890
 * Arcadia model with black dial circa 1940
 * Arcadia timepiece with date and power reserve displays circa 1950
 * Arcadia centenary watch from 1958
 * Arcadia ring watch circa 1930

Arcadia AC01 2010 limited edition watch with Dubois Dépraz movement marking Arcadia’s rebirth

Collections

 * Contemporary
 * Vintage
 * Vintage Moonphase

Claude Sanz’s personal collection contains more than sixty vintage Arcadia watches and about twenty-five different antique Arcadia calibers.

Future
Arcadia calibers were highly innovative for their time, and the Fleurier Watch Company was considered one of the international ambassadors of Swiss watchmaking. Sanz’s ultimate plan is to re-start production of Arcadia movements in the town of Fleurier, with redesigned and redeveloped calibres that can replace ETA movements. His concept is about simplicity and quality and Sanz considers it important to manufacture Arcadia movements that work well, and to create watches that are reliable and last and that can be passed on through generations. With this in mind, and using modern technology and manufacturing techniques, the Fleurier Watch Company is now well underway with design and prototyping of future calibres. The first watch to be made completely in-house is due in 2012, a 14 ligne manually wound movement. A ladies’ gem set jewellery timepiece is also due in 2012.