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MEDIA PUZZLE, INC.

Media Puzzle, Inc., also known as MPI, is an Out-Of-Home (OOH) media company specializing in Metro Rail Transit Line 3 (MRT-3) ads in the Philippines. It is one of the largest OOH advertising companies in the Philippines that manages prime advertising spots along the whole MRT-3 route along E. De Los Santos Avenue (EDSA).

MPI holds an exclusivity contract with regards to all advertising assets of MRT Development Corporation (DEVCO), the owner of all the rights to develop commercial advertising assets within all MRT Line 3 System. Its advertising rights include marketing and selling MRT DEVCO advertising properties, securing permits for the operation, maintenance, and upgrade of various advertising units, among others.

Advertising Inventory

MRT Line 3 cuts across EDSA which is considered as one of the world's highest volume thoroughfares. MPI manages the advertising assets of 13 train stations of MRT Line 3 with a large collection of exterior and interior inventory from North Avenue in Quezon City to Taft Avenue in Pasay City.

Advertisers

Some of the advertisers of MPI are Bank of the Philippine Islands, Del Monte Philippines, Nissan Motor, Grab Philippines, Pascual Laboratories, Greenstone Pharmaceutical, Emperador Distillers, KFC Philippines, Jollibee Foods Corporation, L’oreal Philippines, Frontrow International Philippines, etc.

Interactive Website

MPI came up with an interactive website (URL: http://mediapuzzle.ph/) which allows the visitors to design their own mock-up in three (3) steps—1. Select a preferred station or site, 2. Upload an image, and 3. Preview and Download the finished mock-up. It’s a self-service website that provides advertisers a sense and feel of their preferred advertising spaces.

Social Media Accounts

MPI has official Facebook and Instagram accounts where photos and updates with regards to its various implemented advertisements are posted.

METRO T.I.P.S.

METRO T.I.P.S. is a freezine (free magazine), published by one of the divisions of MPHC called Media Puzzle Publishing. It aims to help the commuting public by sharing news, updates, events and other relevant articles with its readers. METRO Tips also aims to help spread awareness on news, updates, current projects and other relevant public relations affairs from Department of Transportation (DOTr) and its related government agencies to all passengers and pedestrians along the different public transport systems. This bi-monthly mini-magazine – with a distribution of 300,000 copies – are given for free at selected MRT and LRT-2 stations.